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# Oozing Egg Sandwiches
Which Wich's New Eggwiches Line Feature Runny Sunny Side Up Eggs

By Katherine Pendrill | Published 2018-03-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/eggwiches
References: [qsrmagazine](https://www.qsrmagazine.com/news/which-wich-adds-eggwiches-menus-nationwide) & [facebook](https://www.facebook.com/whichwich/photos/a.10150634605356658.393005.345586831657/10155364704571658/?type=3&theater)

For those who love the delicious texture of a runny egg yoke, the new Eggwiches lineup from Which Wich Superior Sandwiches if the perfect choice. With three delicious options to choose from, there is a tasty way to enjoy eggs any time of day.

The new Eggwiches menu is a collection of sandwich that put the spotlight on [sunny side up eggs](https://www.trendhunter.com/trends/doublestack-egg-sandwich). As CEO and Chief Vibe Officer Jeff Sinelli of Which Wich explains, "A runny egg is the perfect complement to the bold ingredients we pile onto our wiches. We spent a lot of time in the R&D kitchen to create just the right balance and to get our process right."

To give consumers different ways to enjoy their egg-topped sandwiches, there are three Eggwiches to choose from. The first is a meaty combo called The Brunchwich, second is the [Asian-inspired Banh Mi](https://www.trendhunter.com/trends/japanesestyle-egg-salad-sandwich), and lastly there is the [burger-style Cheeseburgerwich](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger).

Image Credit: *Which Wich.*

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 3% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Runny Egg Sandwiches:** Disruptive Innovation Opportunity: Explore new ways to incorporate runny eggs into sandwiches, creating unique and flavorful combinations.
- **Menu Innovation:** Disruptive Innovation Opportunity: Develop innovative menu items that highlight a specific ingredient or flavor, enticing customers with new and exciting options.
- **Egg-centric Dining:** Disruptive Innovation Opportunity: Create a dining concept centered around eggs, offering a variety of egg-based dishes and reimagined classics.

### Industries Being Reshaped

- **Restaurant Industry:** Disruptive Innovation Opportunity: Revolutionize the sandwich offerings in the restaurant industry by introducing innovative egg-based choices.
- **Fast Food Industry:** Disruptive Innovation Opportunity: Transform the traditional fast food menu by incorporating runny egg sandwiches, catering to customers seeking more diverse meal options.
- **Breakfast Industry:** Disruptive Innovation Opportunity: Revolutionize the breakfast market by introducing unique egg-centric sandwiches that appeal to on-the-go consumers looking for a quick and satisfying morning meal.

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