# Eggvertising Update Japan Joins the Advertising on Eggs Game By TechnoGadget | Published 2007-02-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/eggvertising-update-japan-joins-the-advertising-on-eggs-game References: [coolest-gadgets](http://www.coolest-gadgets.com/) & [today.reuters](http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyID=2007-02-01T195024Z_01_L01219643_RTRUKOC_0_US-JAPAN-EGGS.xml&WTmodLoc=OddNewsHome_C1_) Remember last year when we introduced you to **[Eggvertising](http://www.trendhunter.com/trends/eggvertising-cbs-markets-new-shows-on-eggs)**? The US was the pioneer on this one, but now Japan has entered the game. That's right, Japan is now adveritsing on eggs! Takako Maruyama, a spokeswoman at public relations firm Sunny Side Up Inc. said “The chance of people taking the ads directly into their hands is very high this way.” Of course you will immediately notice the advert because you've got to hold it first before you crack or cook it. This Advertisement is actually for chicken ramen instant noodles. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Eggvertising:** Disruptive innovation opportunity: Exploring new advertising mediums such as eggvertising to capture consumer attention in unique ways. - **Direct-to-hand Advertising:** Disruptive innovation opportunity: Developing strategies to deliver ads directly into consumers' hands for increased visibility and engagement. - **Food Packaging Advertising:** Disruptive innovation opportunity: Leveraging food packaging as a medium for advertising to create a novel and interactive brand experience. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Embracing unconventional advertising techniques like eggvertising to stand out in a crowded market. - **Food and Beverage:** Disruptive innovation opportunity: Incorporating advertising directly on product packaging to enhance brand awareness and create a unique consumer experience. - **Public Relations:** Disruptive innovation opportunity: Introducing innovative advertising approaches like direct-to-hand advertising to offer clients fresh and effective marketing strategies. ## Related on Trend Hunter - [Egg-Centric Metaverse Games](https://www.trendhunter.com/trends/american-egg-board.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [Viral Egg Tasting Menus](https://www.trendhunter.com/trends/egg-flights.md) - [Frozen Dumpling Expansions](https://www.trendhunter.com/trends/taste-the-hype.md) - [Soft-Boiled Egg Burgers](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger.md) - [Plant-Based Japanese Eggs](https://www.trendhunter.com/trends/ever-egg.md) - [Plant-Powered Egg Tours](https://www.trendhunter.com/trends/good-eggs-tour.md)