# Curtailed Convenience Foods Eggo Waffle Shortage Shouts "Leggo My Eggo, It's the Only One Left!" By Katie Cordrey | Published 2009-11-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/eggo-waffle-shortage References: [sanluisobispo](http://www.sanluisobispo.com/news/local/breaking_news/story/925923.html) & [abcnews.go](http://www.abcnews.go.com/Business/eggo-waffle-shortage-bacteria-forced-plant-closure/story?id=9117059) According to news releases this week, an Eggo waffle shortage is likely to continue until mid 2010. Waffle-producing operations have been shut down at multiple production plants because of a variety of problems including bacterial contamination, rain, and facilities’ damage. The lack of the popular breakfast food on store shelves has caused quite a stir on the Internet and has been fodder for late night comedians. The [Kellogg](https://www.trendhunter.com/trends/eggo-nog) company is working to address the waffle shortage, however: “We are working around the clock to restore Eggo store inventories to normal levels as quickly as possible,” spokeswoman Kris Charles wrote in a public e-mail. Consumer alerts have been issued to inform consumers about the waffle shortage and when customer might expect to see Eggos once again populating store shelves. Meanwhile, fans can meetup on [Facebook Eggo Waffles Group](http://www.facebook.com/group.php?gid=2211764738&ref=search&sid=1544586352.2543158305..1) and [tweet Eggo concern](http://twitter.com/#search?q=eggo) on Twitter. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 26% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### What's Driving This Trend - **Convenience Food Shortages:** The trend towards shortages in popular convenience foods presents an opportunity for innovative solutions in food sourcing, product packaging and distribution. - **Brand Loyalty Shifts:** The scarcity of well-loved brands such as Eggo Waffles may cause consumers to shift their brand loyalties, leading to new opportunities in brand advertising and product development. - **Social Media Consumer Groups:** Consumer groups and online forums have been instrumental in raising concerns about Eggo waffles - this is an opportunity to harness social media to create and manage online consumer support groups for other brands. ### Who This Affects Most - **Food Manufacturing:** Food manufacturing industry players have a unique opportunity to innovate by addressing the problem of convenience food shortages in their respective operating markets. - **Advertising & Marketing:** Advertising and marketing agencies can take this opportunity to build creative marketing campaigns that tackle the challenges faced by brands dealing with product shortages. - **Social Media Platforms:** Social networks such as Twitter and Facebook can capitalize on this trend by creating hyper-targeted ads and support groups that help facilitate communication between consumers and brands during product shortages. ## Related on Trend Hunter - [Daylight Savings Waffle Promotions](https://www.trendhunter.com/trends/kelloggs-eggo-waffles.md) - [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Waffle-Flavored Coffee Pods](https://www.trendhunter.com/trends/eggo-coffee.md) - [TV Show-Inspired Waffles](https://www.trendhunter.com/trends/eggo-stranger-things-hawkins-homestyle-waffles.md) - [Grab-and-Go Waffle Packets](https://www.trendhunter.com/trends/liegestyle-waffles.md) - [Pancake House Getaways](https://www.trendhunter.com/trends/eggo-house-of-pancakes.md) - [National Waffle Day Pop-Ups](https://www.trendhunter.com/trends/eggo-coffee-cafe.md)