# TV Show-Inspired Waffles The New Eggo Stranger Things Hawkins Homestyle Waffles are Here By Katherine Pendrill | Published 2022-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eggo-stranger-things-hawkins-homestyle-waffles References: [brandeating](https://www.brandeating.com/2022/11/new-eggo-stranger-things-homestyle-waffles-arrive-at-walmart.html)  [Eggo](https://www.trendhunter.com/trends/eggo-coffee-cafe) has once again teamed up with 'Stranger Things' to launch the new Eggo Stranger Things [Hawkins](https://www.trendhunter.com/trends/kfc-x-stranger-things) Homestyle Waffles on November 6, 2022. In the TV show 'Stranger Things,' November 6th is significant because marks the first time, Will Byers goes missing in Hawkins, Indiana, in 1983. As for the Eggo waffle connection, the character Eleven is known for being obsessed with the product. To solidify the connection, the new Eggo Stranger Things Hawkins Homestyle Waffles take the same Eggo toaster waffles you know and love, but package them in a limited-edition, 'Stranger Things' box. This box features an upside-down version of the Eggo logo and Chief Hopper's Triple [Decker](https://www.trendhunter.com/trends/no7-skin-rehab-tour) Extravaganza waffle recipe on the back of the packaging. The new Eggo Stranger Things Hawkins Homestyle Waffles are available now for a limited time. Image Credit: Eggo ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 78% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **TV Show Themed Products:** Opportunity to create limited-edition product lines based on popular TV shows to increase brand awareness and appeal to fans. - **Nostalgia Marketing:** Brands can revive and repackage popular products from past decades to tap into consumers' nostalgia and generate excitement and interest. - **Collaborative Marketing:** Opportunity for brands to partner with popular TV shows or movies to create co-branded products that appeal to a wider audience and benefit from cross-promotion. ### Sectors Adopting This - **Food and Beverage:** Brands in the food and beverage industry can create co-branded products with popular TV shows or movies to increase sales and brand recognition. - **Entertainment:** TV shows and movies can benefit from collaborative marketing by partnering with brands to create co-branded products that generate buzz and increase fan engagement. - **Packaging Design:** Opportunity to specialize in designing packaging for limited-edition and co-branded products that capture the essence of both brands and appeal to consumers' emotions and nostalgic feelings. ## Related on Trend Hunter - [Collab Kitchen Tools Collections](https://www.trendhunter.com/trends/stranger-things-x-williams-sonoma.md) - [Retro Sci-Fi Cereal Boxes](https://www.trendhunter.com/trends/stranger-things-cereals.md) - [Monstrous Sci-Fi Cereals](https://www.trendhunter.com/trends/demogorgon-crunch.md) - [Nostalgic Series-Inspired Cookies](https://www.trendhunter.com/trends/chips-ahoy-x-stranger-things.md) - [Television Tie-In Cookbooks](https://www.trendhunter.com/trends/stranger-things-the-official-cookbook.md) - [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md) - [80s-Style Sci-Fi Pizzas](https://www.trendhunter.com/trends/surfer-boy-pizzas.md) - [National Waffle Day Pop-Ups](https://www.trendhunter.com/trends/eggo-coffee-cafe.md) - [Sci-Fi Fast Food Meals](https://www.trendhunter.com/trends/kfc-x-stranger-things.md)