# Waffle-Flavored Frozen Desserts Kellanova Created Eggo Ice Cream in Flavors Like Buttery Maple By Laura McQuarrie | Published 2025-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eggo-ice-cream References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/27581-kellanova-golden-west-food-group-unveil-ice-cream-flavors)  Although frozen waffles are often consumed for breakfast or brunch, Eggo Ice Cream invites waffle lovers to savor their comforting taste beyond morning meals. Kellanova teamed up with [Golden West Food Group](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream) to launch this new line of ice cream inspired by Eggo. In all, there are four Eggo-inspired flavors to savor: Buttery Maple, Chocolately Chip, and Blueberry in pints, plus a Buttery Maple ice cream sandwich. The crossover between desserts inspired by breakfast food and breakfast food inspired by dessert turns every moment of the day into an opportunity to enjoy a little more sweetness, nostalgia, and comfort. Ready to satisfy cravings at any time of day, Eggo Ice Cream is coming to Kroger, [Albertson’s](https://www.trendhunter.com/trends/general-mills-2), and [Walmart](https://www.trendhunter.com/trends/eggo-minis-pancakes). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 78% | Activity: 89% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Breakfast-dessert Fusion:** A growing trend combines classic breakfast flavors with indulgent desserts, creating novel taste experiences that satisfy sweet cravings throughout the day. - **Nostalgia-driven Food Products:** Food items that evoke a sense of nostalgia are captivating consumers by tapping into emotional and comfort-driven eating occasions. - **Convenient Confectionery Innovations:** The rise of grab-and-go dessert options, such as ice cream sandwiches, aligns with consumer demand for convenience in sweet treats. ### Industries Being Reshaped - **Frozen Dessert Industry:** The creation of novel, waffle-flavored ice creams showcases opportunities for product differentiation in the crowded frozen dessert market. - **Breakfast Food Sector:** The blending of breakfast and dessert items suggests a disruptive trajectory for traditional breakfast foods, expanding their appeal beyond morning consumption. - **Retail Grocery Chains:** Grocery retailers are capitalizing on unique crossover products to draw in consumers seeking innovative flavors and nostalgic eating experiences. ## Related on Trend Hunter - [Waffle-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/eggo-ice-cream-sandwiches.md) - [Flavor-Infused Breakfast Pastries](https://www.trendhunter.com/trends/eggo-flavors.md) - [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md) - [Waffle-Flavored Breakfast Pastries](https://www.trendhunter.com/trends/eggo-frosted-maple-syrup-flavor-poptarts.md) - [Waffle-Flavored Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-x-eggos-waffles-creamer.md) - [Waffle-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/eggo-nog.md) - [Waffle-Flavored Coffee Pods](https://www.trendhunter.com/trends/eggo-coffee.md) - [Pancake-Flavored Ice Creams](https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream.md) - [Brunch-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/eggo-brunch-in-a-jar-sippin-cream.md)