# Branded Daylight Savings Giveaways Eggo Gives Tired Parents the Morning Off with a Babysitter By Grace Mahas | Published 2023-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eggo-gives-tired-parents-the-morning-off-with-a-babysitter References: [prnewswire](https://www.prnewswire.com/news-releases/this-daylight-saving-time-eggo-gives-tired-parents-everywhere-a-chance-to-take-the-morning-off-with-a-babysitter-301760267.html)  [Kellogg Company's](https://www.trendhunter.com/trends/kelloggs-products) [Eggo](https://www.trendhunter.com/trends/eggo-flavors) is offering US parents a chance to win $100 to hire a babysitter on the morning after Daylight Saving Time, which this year falls on March 12. Eggo's "Always Be L'Eggo" campaign is dedicated to helping parents embrace small wins and the new promotion is designed to help tired parents recuperate from the lost hour caused by Daylight Saving Time. A recent survey found that 53% of US parents would prefer to pay $100 than watch their kids on the morning after Daylight Saving Time. To enter, individuals can visit eggogiveaway.com from March 9 to March 12. The winners can use the money to hire a babysitter while they recover from the morning madness and grab a bite of delicious Eggo waffles. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 61% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Branded Time Change Promotions:** Companies create promotions and giveaways to help consumers adjust to the time change and promote brand loyalty. - **Parental Self-care Marketing:** Brands cater to parents by offering unique promotions or products that help alleviate the stress of raising children. - **Crowdsourced Market Research:** Companies conduct surveys to better understand their target audience and develop promotions or products tailored to their needs. ### Industries Being Reshaped - **Food and Beverage:** Companies can create products or promotions that offer comfort and convenience for busy parents. - **Childcare Services:** Childcare services can partner with brands to offer promotional services that cater to stressed-out parents. - **Marketing and Advertising:** Marketing firms can help companies develop promotions or products that appeal to parents' needs and desires. ## Related on Trend Hunter - [Daylight Savings Waffle Promotions](https://www.trendhunter.com/trends/kelloggs-eggo-waffles.md) - [Co-Branded Daylight Savings Giveaways](https://www.trendhunter.com/trends/klondike-instacart.md) - [Spring Time Change Promotions](https://www.trendhunter.com/trends/hour-back-boxes.md) - [Dinner Cereal Sweepstakes](https://www.trendhunter.com/trends/cereal-for-dinner.md) - [Daylight Savings Coffee Giveaways](https://www.trendhunter.com/trends/grubhub-dunkin.md) - [Flavor-Infused Breakfast Pastries](https://www.trendhunter.com/trends/eggo-flavors.md) - [Pancake House Getaways](https://www.trendhunter.com/trends/eggo-house-of-pancakes.md) - [Daylight Savings-Timed Promotions](https://www.trendhunter.com/trends/daylight-saving.md) - [Daylight Savings Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-1.md)