# Waffle-Inspired Sneakers The Eggo Fully Loaded Kicks Mark the Launch of Protein-Packed Waffles By Laura McQuarrie | Published 2024-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eggo-fully-loaded-kicks References: [ca.style.yahoo](https://ca.style.yahoo.com/eggo-5-waffles-hitting-freezer-140000271.html) & [Urbannecessities](http://Urbannecessities.com/pages/eggofullyloaded)  Eggo is launching Eggo Fully Loaded Waffles—its most protein-packed waffles to date—with Eggo Fully Loaded Kicks in two colorways (Chocolate Chip Brownie & [Strawberry](https://www.trendhunter.com/trends/strawberry-brioche-style-lige-waffles) Delight) created in collaboration with The Surgeon. "Waffles are the original inspiration for the iconic sneaker soles of today," said Joe Beauprez, Senior Director of Marketing for [Frozen Foods](https://www.trendhunter.com/trends/eggo-brunch-in-a-jar-sippin-cream) at [Kellanova](https://www.trendhunter.com/trends/eggo-ice-cream-sandwiches), "So it made perfect sense to kick off our launch with spectacular sneaks that pay homage to this delicious history." Eggo Fully Loaded boasts 10 grams of protein per two-waffle serving, offering a nourishing way for families to start the day without sacrificing flavor. While the Eggo Fully Loaded Chocolate Chip Brownie variety features a fudgy chocolate-filled batter studded with chocolate chips, Eggo Fully Loaded Strawberry Delight shares a sweet and subtly tart berry flavor-infused batter. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 83% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Fashion:** Collaborations between food brands and fashion designers are creating unique, limited-edition products that merge culinary and style cultures. - **Protein-enhanced Foods:** Brands are increasingly focusing on fortifying everyday food items with additional protein to appeal to health-conscious consumers. - **Nostalgic Product Launches:** Leveraging nostalgia, companies are launching new products that pay tribute to classic designs and memories to attract both older and younger generations. ### Sectors Adopting This - **Fashion:** The intersection of food and fashion is cultivating a niche market where culinary-inspired apparel appeals to both foodies and fashion enthusiasts. - **Frozen Foods:** Enhanced nutritional profiles in traditional breakfast items are driving innovation in the frozen foods industry, appealing to health-conscious consumers. - **Marketing:** Creative marketing campaigns that incorporate lifestyle elements, such as sneaker fashion, are revolutionizing how brands engage with consumers. ## Related on Trend Hunter - [Protein-Packed Toaster Waffles](https://www.trendhunter.com/trends/eggo-fully-loaded-waffles.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Flavor-Infused Breakfast Pastries](https://www.trendhunter.com/trends/eggo-flavors.md) - [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Waffle-Inspired Gridded Sneakers](https://www.trendhunter.com/trends/waffle-dunk.md) - [Waffle-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/eggo-ice-cream-sandwiches.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Waffle-Inspired Sandals](https://www.trendhunter.com/trends/chaco-x-waffle-house.md)