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# Waffle-Flavored Coffee Pods
The Two Rivers Coffee Company Eggo Coffee Comes in Five Flavors

By Michael Hemsworth | Published 2024-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/eggo-coffee
References: [preparedfoods](https://www.preparedfoods.com/articles/129467-two-rivers-coffee-company-eggo-coffee) & [tworiversdirect](https://www.tworiversdirect.com)

![Waffle-Flavored Coffee Pods](https://cdn.trendhunterstatic.com/thumbs/539/eggo-coffee.jpeg)

The Two Rivers Coffee Company [Eggo Coffee](https://www.trendhunter.com/trends/eggo-coffee-cafe) has been announced by the brand as a series of [Keurig](https://www.trendhunter.com/trends/cinnamon-toast-crunch-2)-compatible single-serve coffee cups that are perfect for avid fans of the frozen waffles to try out. The single-serve coffee cups come in five flavors including Maple Syrup, Cinnamon Toast, Vanilla, Chocolate Chip and Blueberry, which are expected to be a must-try amongst nostalgic adult consumers alike. The coffee products come packaged in boxes that mimic the instantly recognizable branding of [Kellogg's](https://www.trendhunter.com/trends/kelloggs-eggo-waffles) Eggo Waffles.

The Two Rivers Coffee Company Eggo Coffee will be available from the brand starting in mid-August both in-store and online for consumers to pick up. This will position the single-serve coffee products perfectly ahead of the busy back-to-school season for shoppers to stock up on.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 60% | Activity: 59% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Food Flavors:** This trend leverages the nostalgic appeal of childhood favorites like Eggo Waffles, offering a unique twist in the form of flavored coffee pods.
- **Single-serve Convenience:** Consumers are increasingly seeking convenience in their daily routines, demonstrated by the rising popularity of single-serve coffee pods that replicate familiar flavors.
- **Branded Packaging Recognition:** Brands are utilizing instantly recognizable packaging to tap into consumer loyalty and drive product appeal, as seen with the Eggo-branded coffee pod boxes.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry is exploring innovative flavor profiles to catch the interest of consumers looking for nostalgic yet novel experiences.
- **Consumer Packaged Goods:** In the consumer packaged goods sector, branding strategies that evoke nostalgia can significantly boost product visibility and customer engagement.
- **Retail:** The retail industry benefits from seasonal and limited-time offerings that align with consumer spending habits, such as stocking products ahead of the back-to-school season.

## Related on Trend Hunter

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- [Tasty Waffle-Flavored Cookies](https://www.trendhunter.com/trends/blueberry-eggo-waffle-cookie.md)
- [Waffle-Flavored Breakfast Pastries](https://www.trendhunter.com/trends/eggo-frosted-maple-syrup-flavor-poptarts.md)
- [Flavor-Infused Breakfast Pastries](https://www.trendhunter.com/trends/eggo-flavors.md)
- [Waffle-Inspired Cream Liqueurs](https://www.trendhunter.com/trends/eggo-nog.md)
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