# Gargantuan Breakfast Burritos The Egg-Normous Burrito is a Hearty Morning Meal Option By Katherine Pendrill | Published 2016-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eggnormous-burrito References: [chewboom](http://www.chewboom.com/2016/05/05/burger-king-debuts-new-egg-normous-burrito/) & [bk](http://www.bk.com/menu-item/egg-normous-burrito) Following in the footsteps of brands such as [McDonald's](https://www.trendhunter.com/trends/mighty-mcmuffin) and [Taco Bell](https://www.trendhunter.com/trends/breakfast-california-crunchwrap), [Burger King](https://www.trendhunter.com/trends/bk-breakfast-wraps) is expanding its morning menu with the addition of the Egg-Normous Burrito. The new dish puts a creative twist on the traditional breakfast sandwich by stuffing a complete meal into a warm flour tortilla. The Egg-Normous Burrito is a gargantuan dish that combines multiple different breakfast items into one. The burrito itself consists of scrambled eggs, hash browns, thick-cut bacon, sausage, cheddar cheese, melted American cheese and a spicy sauce all packed inside a flour tortilla. The hearty wrap gives consumers an easy way to enjoy breakfast on the go by turning a complete meal into a portable, hand-held dish. The Egg-Normous Burrito is likely to appeal to consumers who are looking for a hearty morning meal that can be enjoyed on the run. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Breakfast Meals:** The Egg-Normous Burrito offers a convenient and portable way to enjoy a complete breakfast on the go. - **Breakfast Fast Food Innovation:** Gargantuan breakfast burritos like the Egg-Normous Burrito demonstrate the potential for creative and indulgent breakfast options in the fast food industry. - **All-in-one Breakfast Dishes:** The trend of combining multiple breakfast items into one dish, as seen with the Egg-Normous Burrito, provides consumers with a convenient and satisfying breakfast option. ### Industries Being Reshaped - **Fast Food:** Fast food chains can explore the opportunity to introduce unique and indulgent breakfast items, such as gargantuan burritos, to attract morning customers. - **Convenience Stores:** Convenience stores can consider incorporating portable breakfast options, like the Egg-Normous Burrito, to cater to busy consumers looking for a quick morning meal. - **Catering and Food Delivery:** Catering and food delivery services can tap into the trend of all-in-one breakfast dishes to offer convenient and satisfying morning meal options to their customers. ## Related on Trend Hunter - [QSR-Backed Breakfast Items](https://www.trendhunter.com/trends/bk-breakfast-wraps.md) - [Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/burger-king-breakfast-wraps.md) - [Tortilla-Wrapped Breakfast Dishes](https://www.trendhunter.com/trends/breakfast-borito.md) - [Freshly Added Breakfast Wraps](https://www.trendhunter.com/trends/bk-breakfast-wrap.md) - [Convenient QSR Breakfast Burritos](https://www.trendhunter.com/trends/roy-rogers-breakfast-burrito.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Chorizo-Filled Breakfast Burritos](https://www.trendhunter.com/trends/chorizo-breakfast-burrito.md) - [Spicy QSR Breakfast Burritos](https://www.trendhunter.com/trends/wendys-breakfast-burrito.md) - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md)