# Frozen Eggnog-Infused Milkshakes The Potbelly Eggnog Shake is New for the 2022 Holiday Season By Michael Hemsworth | Published 2022-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eggnog-shake References: [chewboom](https://www.chewboom.com/2022/11/22/potbelly-blends-new-eggnog-shake-for-2022-holiday-season/) & [potbelly](https://www.potbelly.com)  The Potbelly Eggnog Shake has been announced as a new menu item for patrons to try out and enjoy as part of a holiday-themed dessert or meal. The milkshake is crafted with a base of hand-dipped ice cream and cold milk, which is blended with the flavors of [vanilla, cinnamon and nutmeg](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog). The ingredients are blended together before being poured into a cup and paired with a [signature shortbread cookie](https://www.trendhunter.com/trends/holiday-crunch-shake) around the straw as a small crunchy treat to enjoy alongside the shake. The Potbelly Eggnog Shake is being offered at participating locations across the US and will join the brand's additional [seasonal milkshake menu offerings](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake). The shake is a limited-edition offering that will only be available for a short while in the lead-up to the holidays. Image Credit: Potbelly ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 39% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Eggnog-infused Products:** Food and beverage companies can develop eggnog-infused products to attract consumers looking for holiday-themed treats. - **Short-term Seasonal Offerings:** Businesses can create short-term, limited-edition seasonal offerings to generate excitement and urgency among consumers. - **Hand-dipped Ice Cream:** Hand-dipped ice cream can be positioned as a premium ingredient in desserts and milkshakes for foodservice and retail applications. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can capitalize on the popularity of holiday-themed treats by introducing eggnog-infused products. - **Quick Service Restaurants:** Quick-service restaurants can create short-term, limited-edition seasonal menu items, like the Potbelly Eggnog Shake, to drive traffic and sales during the holidays. - **Ice Cream and Frozen Desserts:** Ice cream and frozen dessert manufacturers can differentiate themselves by promoting hand-dipped ice cream as a premium ingredient for holiday-themed treats and milkshakes. ## Related on Trend Hunter - [Ice Cream-Infused Pumpkin Shakes](https://www.trendhunter.com/trends/new-pumpkin-spice-shake.md) - [Cookie-Flavored Vanilla Shakes](https://www.trendhunter.com/trends/cookie-butter-shake.md) - [Blended Pie-Flavored Shakes](https://www.trendhunter.com/trends/american-apple-pie-shake.md) - [Sweet Cinnamon Churro Shakes](https://www.trendhunter.com/trends/cinnamon-churro-shake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Festively Flavored Milkshakes](https://www.trendhunter.com/trends/holiday-shakes.md) - [Eggnog-Flavored Cookie Shakes](https://www.trendhunter.com/trends/noggy-or-nice-shake.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md) - [Festive Pudding QSR Milkshakes](https://www.trendhunter.com/trends/shake-shack-holiday-shakes.md)