# Mainstream Low-Carb Product Launches Egglife Foods is Launching into Sam's Club Locations By Michael Hemsworth | Published 2022-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/egglife-foods References: [snackandbakery](https://www.snackandbakery.com/articles/99139-egglife-foods-expands-into-sams-club) & [egglifefoods](https://egglifefoods.com/)  [Egglife Foods](https://www.trendhunter.com/trends/power-pasta) has announced a retail expansion, which will help the brand to build on its existing fanbase by taking its products to a wider stage. The brand's Egg White Wraps will be launching in 12-packs into [Sam's Club](https://www.trendhunter.com/trends/sams-club-2) locations on a nationwide basis where consumers are likely to be tempted by their low-carb recipe. The wraps are rated as featuring 99% fewer carbs than alternatives on the market along with 25% more protein and 80% fewer calories. The Egglife Foods wraps are now available at more than 10,000 retail locations across the country as well as online directly from the brand and via Instacart. The retail expansion into Sam's Club comes on the anniversary of the brand's launch into [Walmart](https://www.trendhunter.com/trends/toufayan-bakeries-keto) locations. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Low-carb Food Products:** The popularity of low-carb diets opens opportunities for more mainstream low-carb food products like Egglife Foods Egg White Wraps. - **Protein-enriched Food Products:** Consumers wanting high protein, low carb options in their diets are driving a trend of protein-enriched food products. - **Convenient Food Wraps:** Convenient, healthy food options like Egglife Foods Egg White Wraps are meeting a need for busy, health-conscious consumers. ### Industries Being Reshaped - **Food Manufacturing:** Low-carb and high protein food trends create opportunities for innovation in food manufacturing. - **Retail:** The expanding market for low-carb food products and increased consumer demand for healthy snacks like Egglife Foods Egg White Wraps creates opportunities for retail brands to meet these needs. - **Online Grocery Delivery:** The growing demand for healthy and convenient food options like Egglife Foods Egg White Wraps is creating opportunities for online grocery delivery services to address these evolving consumer demands. ## Related on Trend Hunter - [Retailer-Exclusive Product Packaging](https://www.trendhunter.com/trends/sams-club-2.md) - [Protein-Packed Egg Wraps](https://www.trendhunter.com/trends/egglife-foods-1.md) - [Nutritious Egg-Based Product Lines](https://www.trendhunter.com/trends/power-pasta.md) - [Salsa-Flavored Low-Carb Wraps](https://www.trendhunter.com/trends/egglife-garden-salsa-wraps.md) - [Herbaceous Egg White Wraps](https://www.trendhunter.com/trends/egg-white-wraps.md) - [Sweet Grain-Free Tortilla Wraps](https://www.trendhunter.com/trends/egglife-sweet-cinnamon-egg-white-wraps.md) - [Low-Carb Egg Wraps](https://www.trendhunter.com/trends/egg-wraps.md) - [Healthy Egg White Wraps](https://www.trendhunter.com/trends/egg-white-wrap.md) - [Mainstream Keto-Friendly Bakery Products](https://www.trendhunter.com/trends/toufayan-bakeries-keto.md)