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# Doghouse-Dodging Greeting Cards
The Egg2Cake Card Line is the Perfect Followup to Your Screw-Up

By Carly Foy | Published 2011-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/egg2cake
References: [feltandwireshop](http://feltandwireshop.com/seller/egg2cake)

Ohio-based paperpress shop Egg2Cake has created the perfect card to get you out of a bind. The Egg2Cake card collections are truly unlike any others. The company produces sentiments that will prevent you from having to deal with unfriendly family members or friends. The cards are designed to acknowledge the situations in life most try to avoid. For example, one Egg2Cake card is designed to say, “Happy Day AFTER Our Anniversary!”

The Egg2Cake card line also has sweet sentiments on the inside, especially with the anti-Valentine’s Day cards. My personal favorite design from Egg2Cake is the “Happy February the 15th!” which states on the inside, “The holiday may be over, but love is still in the air.”

These Egg2Cake cards are the perfect way to say how you feel and avoid the doghouse.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 47% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Unconventional Greeting Cards:** Egg2Cake's unorthodox cards present an opportunity for affordable differentiation in the saturated market of greeting cards.
- **Honesty and Humor:** The Egg2Cake card line adds humor to real-life situations, sparking creativity for marketing campaigns that showcase honest frankness.
- **Tactful Messaging:** The balance between humor and sincerity in the Egg2Cake card line shows the potential for innovative marketing from companies in need of tact for sensitive messages.

### Who This Affects Most

- **Greeting Card Industry:** Egg2Cake's emergence as a paperpress shop offers new entrants an approach to creatively disrupt the valuable yet undifferentiated greeting card market.
- **Marketing and Advertising Industry:** Egg2Cake's messaging strategy of honesty and humor is a potential inspiration for advertorial campaigns that wish to eschew cliche and connect genuinely with audiences.
- **Comedy Industry:** The humorous appeal of Egg2Cake's cards may indicate exciting new opportunities within the comedy industry for creative comedy writing and delivery.

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