# Reversible Egg Toys MAAD Toys is Launching a Transformative Angry Birds Soft Toy Range By Laura McQuarrie | Published 2017-07-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/egg-toys References: [toyworldmag](http://toyworldmag.co.uk/licensing-news/trends-uk-announces-new-angry-birds-hatchlings-range/) & [maadtoys](https://www.maadtoys.com/angry-birds-hatchlings) MAAD Toys is set to release a new range of [reversible egg toys](https://www.trendhunter.com/trends/teeturtle-and-nickelodeon) that are designed after the recognizable Angry Birds Hatchlings from The Angry Birds Movie. The Hatchlings Reversible Soft Toy collection begs the question: "What came first the Hatchling or the Egg?" as the toys can be turned inside-out from eggs to birds, and back again with a velcro closure. Alongside its Hatchlings Reversible Soft Toys, MAAD Toys will also be introducing a color-in bag collection, which includes purses, handbags, messenger-style totes and a backpack. Although there have been many egg-shaped toys created for kids over the years, the element of surprise that comes from toys like [Hatchimals and L.O.L. Surprise](https://www.trendhunter.com/trends/luki-lab-pets-2-love) have taken on new significance with the popularity of the "[unboxing](https://www.trendhunter.com/trends/skibidi-toilet)" phenomenon. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Reversible Egg Toys:** MAAD Toys is launching a range of reversible egg toys that can be turned inside-out from eggs to birds, offering a fun and interactive play experience for kids. - **Color-in Bag Collection:** MAAD Toys will introduce a collection of color-in bags, allowing kids to personalize their own purses, handbags, and backpacks in a creative and engaging way. - **Unboxing Phenomenon:** With the growing popularity of the unboxing phenomenon, toys like the Hatchlings Reversible Soft Toys tap into the anticipation and surprise element, enhancing the overall play experience for children. ### Industries Being Reshaped - **Toy Industry:** The toy industry can explore the disruptive innovation opportunities for creating more interactive and transformable toys, like reversible egg toys, to cater to the evolving preferences of children. - **Fashion Industry:** The fashion industry can leverage the concept of color-in bags to offer personalized and customizable accessories, appealing to the creativity and individuality of consumers, especially kids and teenagers. - **Packaging Industry:** The packaging industry can adapt to the unboxing phenomenon by designing packaging solutions that enhance the element of surprise and anticipation, creating a memorable and engaging unboxing experience. ## Related on Trend Hunter - [Hatching Duck Toys](https://www.trendhunter.com/trends/mama-duck-surprise.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Interactive Hatching Dinosaur Toys](https://www.trendhunter.com/trends/dinosaur-toys.md) - [Auto Cartoon Plushies](https://www.trendhunter.com/trends/transformers-reversible-plushies.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Educational Plush Toys](https://www.trendhunter.com/trends/slumberkins.md) - [Insect-Inspired Science Toys](https://www.trendhunter.com/trends/hatch-a-butterfly.md) - [Responsive Egg-Like Pet Toys](https://www.trendhunter.com/trends/interactive-pet-toy.md) - [Emotional Exploration Plushes](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys.md)