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# Graphic Breakfast Fashion
Pixie Market's Egg Sweatshirt is Playful and Eye-Catching

By Jana Pijak | Published 2015-03-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/egg-sweatshirt
References: [pixiemarket](http://www.pixiemarket.com/sunnyside-sweatshirt.html)

[Pixie Market's](https://www.trendhunter.com/trends/softgrip-hair-rollers) printed egg sweatshirt embraces a [quirky streetwear aesthetic](https://www.trendhunter.com/trends/mcdonaldland-clothing-line). Made popular by designers like Jeremy Scott, this theme is being referenced by affordable web retailers that aim to offer a runway-inspired product at a low price.

This garment from Pixie Market boasts a classic cotton look in grey and is adorned with a [fried, sunny-side-up egg print](https://www.trendhunter.com/trends/humansized-egg-installation). Though it is a novely item, the piece is not only for casual days but can also be dressed up when combined with a pleated skirt or layered over a collared shirt.

Priced at a $45 rate, Pixie Market's egg sweatshirt will appeal to breakfast fanatics with an appreciation for protein-filled meals and will also impress daring fashion lovers who aren't afraid to express themselves.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 65% | Activity: 71% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Quirky Streetwear:** Opportunity for designers to create playful and eye-catching garments inspired by streetwear aesthetics.
- **Affordable Runway-inspired Fashion:** Opportunity for web retailers to offer runway-inspired products at lower price points, making high fashion accessible.
- **Novelty Fashion:** Opportunity to cater to consumers who appreciate unique and unconventional fashion pieces.

### Sectors Adopting This

- **Retail:** Opportunity for retailers to tap into the demand for quirky streetwear and novelty fashion items.
- **Fashion Design:** Opportunity for fashion designers to experiment with playful and eye-catching designs inspired by streetwear aesthetics.
- **E-commerce:** Opportunity for e-commerce platforms to provide affordable, runway-inspired fashion products to a wider consumer base.

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- [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md)
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