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# Western Breakfast Sushi
Sushiro Reinvents the Traditional Egg Sushi with a Twist

By Laura McQuarrie | Published 2015-07-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/egg-sushi
References: [en.rocketnews24](http://en.rocketnews24.com/2015/07/21/when-east-meets-west-rice-omelet-sushi-available-for-a-limited-time-at-sushiro/) & [mumuiz.blog40.fc2](http://mumuiz.blog40.fc2.com/blog-entry-1820.html)

Egg sushi is commonly served in Japan as a square piece of egg secured over a ball of rice by a small seaweed belt—but [Sushiro's](https://www.trendhunter.com/trends/black-thunder) newest sushi dish updates this with a fun twist.

[Omurice is a traditional dish](https://www.trendhunter.com/trends/vegetable-pancake) that uses an omelette to encase a bed of rice. Sourcing this as half of the inspiration for the unique sushi dish, the Japanese restaurant introduced Omurice Sushi, prepared in the same way and served with a traditional drizzle of ketchup on top. To make this dish even more novel, Sushiro's creation includes a meat sauce filling.

Although sushi is most sought-after as a lunch or dinner item, this novel item on the child menu at Sushiro makes it perfectly acceptable to eat at almost any time of the day.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 44% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Breakfast Sushi:** Innovative fusion of traditional breakfast and sushi presents an opportunity for creative menu offerings in the food industry.
- **Meat-filled Sushi:** Inclusion of meat filling in sushi introduces a new range of sushi options and provides an opportunity for innovation in the sushi industry.
- **Child Menu Innovations:** Incorporation of interesting and fun dishes on the child menu presents an opportunity to attract more customers and increase revenue in the food and restaurant industry.

### Where This Applies

- **Food Industry:** The food industry has an opportunity to create unique and fusion dishes inspired by traditional breakfast and sushi, and elevate sushi dish options by including meat fillings.
- **Restaurant Industry:** The restaurant industry can innovate further by introducing exciting and fun dishes in their child menu offerings to attract and retain customers.
- **Culinary Arts Industry:** Opportunities for culinary arts professionals to experiment with new flavor profiles and create innovative dishes that blend traditional breakfast and sushi ingredients together.

## Related on Trend Hunter

- [Salmon-Centric Breakfast Menus](https://www.trendhunter.com/trends/eggslut-japan.md)
- [Elevated Sushi Offerings](https://www.trendhunter.com/trends/kura-sushi-1.md)
- [Japanese-Style Egg Salad Sandwiches](https://www.trendhunter.com/trends/japanesestyle-egg-salad-sandwich.md)
- [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md)
- [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md)
- [Pregnancy-Safe Sushi](https://www.trendhunter.com/trends/kanetsu-sushi.md)
- [Soft-Boiled Egg Burgers](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger.md)
- [Fried Egg Breakfast Sandwiches](https://www.trendhunter.com/trends/sunriser-breakfast-sandwich-made-with-a-fried-egg.md)
- [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md)
