# Cheese-Filled Easter Eggs M&S Created Egg-Shaped Cheeses Wrapped in Blue Wax By Laura McQuarrie | Published 2020-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egg-shaped-cheese References: [bustle](https://www.bustle.com/p/mands-is-selling-cheese-easter-eggs-no-i-cant-brie-lieve-it-either-22619375) & [marksandspencer](https://www.marksandspencer.com/l/food-to-order/new-in) As an alternative to the [classic Easter chocolate eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs), [M&S](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg) created a savory egg-shaped cheese set that's sold just like a carton of eggs. The Cheesy Easter Eggs resemble delicate bird's eggs, as they are wrapped in blue wax and can be opened to reveal Barber's Farmhouse Cheddar and a "yolk" made from Belton Farm's vintage 18-month matured [Red Leicester](https://www.trendhunter.com/trends/quavers-red-leicester). When these egg-shaped cheeses are sliced, they resemble hard-boiled eggs and provide a savory alternative to the many sugary treats that are popular around this time of year. Like M&S, a handful of food brands have been introducing cheese-based Easter offerings, knowing that consumers are looking for a different way to indulge in the season. Image Credit: M&S ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cheese-based Easter Offerings:** Innovative food companies can develop new and unique cheese-based products for seasonal celebrations, providing a savory alternative to traditional sweets. - **Alternative Egg-shaped Products:** Non-chocolate egg-shaped products, like cheese, may become a popular trend for Easter and other seasonal celebrations. - **Artisanal Cheese Wrapping:** The use of wax and other unique packaging materials can create novelty and intrigue around cheese offerings. ### Who This Affects Most - **Food and Beverage:** Established and emerging food companies can create new products for seasonal celebrations, like Easter, to offer consumers an alternative to classic treats. - **Packaging:** Design companies and manufacturers can explore innovative ways of wrapping and presenting food products, particularly cheese, to increase novelty and desirability. - **Retail:** Retailers can increase sales by offering niche and unique food products during seasonal celebrations, like Easter, to cater to a range of consumer preferences. ## Related on Trend Hunter - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md) - [Sweet Springtime Cheeses](https://www.trendhunter.com/trends/hot-cross-bun-cheese.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Curd-Filled Hot Cross Buns](https://www.trendhunter.com/trends/curd-filled-hot-cross-buns.md) - [Herbaceous Easter Eggs](https://www.trendhunter.com/trends/garlic-herb-easter-egg.md) - [Liqueur-Inspired Chocolate Easter Eggs](https://www.trendhunter.com/trends/baileys-easter-egg.md)