# Ready-to-Pour Egg Replacers Follow Your Heart's VeganEgg is Now Offered as a Bottled Liquid By Laura McQuarrie | Published 2017-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egg-replacer References: [bonzaiaphrodite](http://bonzaiaphrodite.com/2017/03/highlights-from-the-2017-natural-products-expo-west/) & [followyourheart](https://followyourheart.com/products/veganegg/) In addition to offering its popular [vegan egg replacer](https://www.trendhunter.com/trends/meala-foodtech-groundbaker) in the form of a powder, Follow Your Heart is now introducing this substitute in the form of an easy-to-use liquid. Rather than requiring consumers to add water to activate the making of their vegan egg replacements, Follow Your Heart is now introducing a simpler, ready-to-use option in a bottle. The all-new VeganEgg format offers the same versatility as Follow Your Heart's powdered product that is sold in a carton, making it a perfect egg replacer for everything from cookies and cakes to [scrambled eggs and omelettes](https://www.trendhunter.com/trends/liquid-duck-eggs). The rise of [plant-based eating](https://www.trendhunter.com/trends/viamia-products) has caused many health-conscious consumers to rethink their relationship with food, especially with dairy, eggs and meat as dietary staples. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Liquid Egg Replacers:** The trend of liquid egg replacer is rapidly growing and disrupting the traditional egg industry and also creating new markets for producers to serve growing vegan population. - **Plant-based Convenience Foods:** As consumers become more health-conscious and environmentally aware, demand for plant-based convenience foods like the VeganEgg is growing and creating opportunities for plant-based food producers to cater to this market. - **Versatile Egg Alternatives:** As more consumers look for plant-based alternatives to traditional ingredients like eggs, food producers can take advantage of opportunities to create versatile and easy-to-use egg substitutes, such as the Ready-to-Pour VeganEgg. ### Where This Applies - **Food Manufacturing:** Food manufacturers can explore possibilities of developing versatile and convenient egg substitutes for consumers looking for plant-based options. - **Retail:** Retail businesses can capitalize on increasing demand for plant-based convenience foods by offering products like liquid egg replacers to meet the needs of health-conscious consumers. - **Hospitality:** Hospitality businesses, such as hotels and restaurants, can cater to a growing market of vegan and health-conscious consumers by providing a wide range of options for plant-based alternatives like liquid egg replacers. ## Related on Trend Hunter - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Potato-Based Liquid Eggs](https://www.trendhunter.com/trends/awevo.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Plant-Based Foodservice Egg Products](https://www.trendhunter.com/trends/liquid-plantbased-eggs.md) - [Minimally Processed Egg Alternatives](https://www.trendhunter.com/trends/revyve.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Plant-Based Liquid Eggs](https://www.trendhunter.com/trends/perfeggt.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Pourable Egg Alternatives](https://www.trendhunter.com/trends/pourable-egg-alternative.md)