# Customizable Breakfast Sandwiches McDonald's Egg McMuffin Breakfast Sandwich is 63 Cents for a Day By Laura McQuarrie | Published 2021-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egg-mcmuffin-breakfast-sandwich References: [prnewswire](https://www.prnewswire.com/news-releases/mcdonalds-usa-serves-up-popular-fan-hacks-for-the-egg-mcmuffin-to-enjoy-with-one-day-only-offer-301424913.html) & [mcdonalds](http://www.mcdonalds.com)  Based on the idea that fans are always hacking menu items, [McDonald's](https://www.trendhunter.com/trends/spicy-mcmuffin) is inviting customers to celebrate 50 years of its iconic Egg McMuffin breakfast sandwich with a one-day-only offer. The classic breakfast sandwich from McDonald's, and the first-ever QSR breakfast sandwich, became a menu addition at McDonald's in 1971 and since then, people have been [putting their own twist](https://www.trendhunter.com/trends/breakfast-sandwiches-and-snackwiches) on the morning meal. Molly McKenna, McDonald's Senior Director of [Brand](https://www.trendhunter.com/trends/seafood-variety-packs) Communications, says "It's been fun to see all the ways they've made it their own - whether it's adding some heat with salsa or sweetness with jam or combining it with the Sausage McMuffin, they're always innovating." On Thursday, November 18th, McDonald's is revisiting the past with a throwback price for the Egg McMuffin—just 63 cents on the McDonald's app—so that people can mix and match ingredients to their hearts' content. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 40% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customized Breakfast Sandwiches:** There is an opportunity for fast-food chains to provide a more personalized, customizable breakfast sandwich ordering experience for customers based on McDonald's Egg McMuffin success. - **Menu Hacking:** The rise of customers hacking McDonald's menu items is an indication of the need for fast-food chains to innovate and experiment with new flavors and item combinations on their menus. - **Throwback Promotions:** Throwback promotions like McDonald's 63 cents Egg McMuffin offer provide an opportunity for companies to create buzz around their iconic products and drive sales. ### Who This Affects Most - **Fast Food:** Fast-food chains can take inspiration from McDonald's iconic Egg McMuffin breakfast sandwich and offer customizable breakfast sandwiches to cater to the demands of consumers looking for more personalized and healthy fast-food options. - **Mobile Apps:** Mobile apps like McDonald's provide a platform for businesses to engage with customers, offer personalized deals and promotions and increase sales through digital channels. - **Food Innovation:** The rise of menu hacking trends indicates the need for companies in the food industry to innovate and experiment with new flavors and item combinations to cater to evolving customer tastes and preferences. ## Related on Trend Hunter - [Spicy QSR Breakfast Sandwiches](https://www.trendhunter.com/trends/spicy-mcmuffin.md) - [Spicy Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeo-sausage-egg-mcmuffin-spotted.md) - [QSR Spicy Menu Expansions](https://www.trendhunter.com/trends/snack-wrap-1.md) - [Spicy Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/bacon-egg-jalapeno-cheddar-mcmuffin.md) - [Pickled Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeno-breakfast-sandwiches.md) - [Chicken-Bacon Breakfast Items](https://www.trendhunter.com/trends/mighty-mcmuffin.md) - [Satisfying Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich.md) - [Savory Breakfast Sanwiches](https://www.trendhunter.com/trends/savory-english-muffin.md) - [Extra-Meaty Breakfast Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mighty-breakfast-sandwiches.md)