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# Catnip Easter Eggs
The Garfield Easter Egg for Cats Boasts a Yogurt and Catnip Formula

By Laura McQuarrie | Published 2018-03-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/egg-for-cats
References: [bmstores](https://www.bmstores.co.uk/products/garfield-easter-egg-for-cats-40g-333018)

This year for Easter, cat owners have the opportunity to include their pets in the festivities of the spring season with the [Garfield Easter Egg](https://www.trendhunter.com/trends/popchips-and-the-garfield-movie) for Cats. As chocolate should not be given to pets, this egg treat boasts an enticing yogurt and catnip formula that is free from cocoa, wheat and gluten.

To make the holidays fun for pets, many animal lovers enjoy showering their [furry loved ones with gifts](https://www.trendhunter.com/trends/applaws-holiday-selection). A growing number of doting humans are looking to pamper their pets with human-quality foods and products and brands are responding by creating entirely pet-friendly versions of traditional holiday items. Beyond novelty costumes, decorations for the household and seasonal toys, this category of pet products now includes everything from [cookie decorating sets](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit) to crackers, advent calendars and stockings for Christmas.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 20% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### Why This Trend Is Growing

- **Pet-friendly Holiday Products:** There is a growing demand for pet-friendly versions of traditional holiday items, presenting an opportunity for brands to create specialized products for pets during festive seasons.
- **Human-quality Pet Food:** Pet owners are increasingly seeking out human-quality foods and treats for their pets, creating a market for brands to develop pet foods that mimic human diets.
- **Alternative Treat Formulas:** As pet owners become more conscious of their pets' dietary needs, there is an opportunity for brands to create alternative treat formulas, such as the Garfield Easter Egg for Cats which offers a yogurt and catnip formula without cocoa, wheat, and gluten.

### Industries Being Reshaped

- **Pet Products:** The pet products industry can take advantage of the growing demand for pet-friendly holiday items by creating specialized products for pets during festive seasons.
- **Pet Food:** The pet food industry has an opportunity to tap into the trend of pet owners seeking out human-quality foods for their pets by developing pet foods that resemble human diets.
- **Confectionery:** The confectionery industry can explore the creation of alternative treat formulas that cater to pet owners looking for healthier options for their pets, as seen with the Garfield Easter Egg for Cats offering a yogurt and catnip formula without cocoa, wheat, and gluten.

## Related on Trend Hunter

- [Herbaceous Easter Eggs](https://www.trendhunter.com/trends/garlic-herb-easter-egg.md)
- [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md)
- [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md)
- [Fortune Cookie-Inspired Cat Toys](https://www.trendhunter.com/trends/toys-with-organic-catnip.md)
- [Fruity Yogurt Easter Snacks](https://www.trendhunter.com/trends/welchs-fruit-n-yogurt-eggs.md)
- [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md)
- [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md)
- [Artisanal Easter Kits](https://www.trendhunter.com/trends/hoppy-easter-basket.md)
- [Carob-Based Easter Eggs](https://www.trendhunter.com/trends/chocolate-free-easter-eggs.md)
