# African-Dancing Fashion Ads Egg Films' Sunu Captures Daring Tourists Having Fun African Style By Wesley Grant | Published 2013-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/egg-films-sunu-captures-daring-tourists-having-fun-african-style References: [youtube](http://www.youtube.com/watch?v=vbvj1IJVEHg) & [eggfilms](http://www.eggfilms.tv/directors/sunu/) Egg Films' Sunu recently directed 'Nothing's More Fun Than a Sho't Left,' for Ireland/Davenport, capturing the vibrant spirit of modern African dance styles. Sunu captures several tourists having fun, breaking out into modern African dance. One man is captured in a [stylish pink suit](https://www.trendhunter.com/trends/mens-wearhouse) with pink slacks, a white shirt and a dapper bowtie, while another is captured in the dark in disco light fashion, suiting the South African music perfectly. This is Sunu’s new [domestic tourism spot](https://www.trendhunter.com/trends/travel-changed-me) for South African Tourism with Dr. Malinga -- adding in the modern-African dance element makes this ad all the more fun to watch. The ad gives you a glimpse of the unique modern African dancing in South Africa, which I personally encourage everyone to try it in their own nation. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 14% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Modern African Dance:** The rise of modern African dance styles presents opportunities for innovative fashion and entertainment experiences. - **Domestic Tourism:** Exploring and promoting domestic tourism through creative advertising campaigns can enhance local economies and cultural appreciation. - **Inclusive Fashion:** The use of diverse models and fashion styles in advertising reflects a growing demand for inclusive representation and celebrates cultural diversity. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the trend of modern African dance to create stylish and culturally inclusive collections. - **Entertainment:** Entertainment industry can incorporate modern African dance styles into music videos, performances, and advertising campaigns to attract diverse audiences and create memorable experiences. - **Tourism:** Tourism industry can leverage domestic tourism campaigns that highlight unique cultural experiences, such as modern African dance, to boost local economies and encourage travel within the country. ## Related on Trend Hunter - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [AI-Generated Shopping Campaigns](https://www.trendhunter.com/trends/shopping-campaign.md) - [Inclusive Branded Film Ads](https://www.trendhunter.com/trends/come-on-in.md) - [Australian Short Film Ads](https://www.trendhunter.com/trends/gday-short-film.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md)