# Probiotic Egg Drinks 'Eggurt' is an Alternative to Drinkable Yogurt That's Free from Dairy By Laura McQuarrie | Published 2018-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egg-drink References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12107-standout-start-ups-at-summer-fancy-food?page=3) & [instagram](https://www.instagram.com/p/BjchiL4BAC2/?hl=en&taken-by=eggurt.drink) At the Summer Fancy Food Show, 'Eggurt' emerged as a new [naturally probiotic egg drink](https://www.trendhunter.com/trends/animalfree-egg-white-protein-powder) that serves as a source of protein without dairy, gluten or soy. As its name suggests, the product offers a fresh new take on [drinkable yogurt beverages](https://www.trendhunter.com/trends/onthego-yogurt), as pasteurized egg whites are included. Eggurt is offered in flavors like Vanilla, Strawberry, Mixed Berry and Mango, and was developed to fill a void in the marketplace for a [protein-rich, non-dairy ready-to-drink yogurt](https://www.trendhunter.com/trends/dairyfree-yogurts) made with eggs. The popularization of low-fat diets over the last decade inspired people to consume just the egg whites versus the whole egg. Now, egg whites are emerging as the featured ingredient in everything from snack bars to chips, as well as inventive new creations like Eggurt. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Probiotic Egg Drinks:** Innovative opportunity: Develop unique flavors and formulations to cater to increasing demand for non-dairy, gluten-free and soy-free probiotic beverages. - **Alternative Protein Beverages:** Innovative opportunity: Look into using egg-whites as a dairy-free, gluten-free and soy-free protein source for beverages and other products. - **Egg-based Products:** Innovative opportunity: Experiment with using egg whites or yolks as an alternative and nutrition-rich ingredient in various products. ### Industries Being Reshaped - **Beverage Industry:** Innovative opportunity: Incorporate probiotics and unique formulations using egg whites into beverage products, catering to consumers looking for non-dairy, gluten-free and soy-free options. - **Healthy Snack Industry:** Innovative opportunity: Introduce new egg-based snack products (like bars or chips) as a nutritious and versatile alternative to other snack options. - **Food Retail Industry:** Innovative opportunity: Expand the range of egg-based products, not only to cater to health- and environment-conscious consumers seeking alternative protein sources but also for food enthusiasts looking for more innovative options for their meals. ## Related on Trend Hunter - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Creamy Egg-Based Dips](https://www.trendhunter.com/trends/oolie.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Chickpea-Based Yogurts](https://www.trendhunter.com/trends/berrywell.md) - [Fungi-Based Yogurts](https://www.trendhunter.com/trends/fungi-based-yogurt.md)