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# Vietnamese Egg Coffee
Away with Lily Shares an Easy and Bizarre Caffeinated Beverage Recipe

By Meghan Young | Published 2015-02-03 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/egg-coffee
References: [awaywithlily](http://www.awaywithlily.com/vietnamese-egg-coffee-recipe/)

Vietnam may be known for many things, but one of the oddest albeit delicious has to be the Egg Coffee. Yet the drink isn't simply a cup of coffee with a raw egg cracked into it. Although the Egg Coffee might not sound appetizing the Westerners, this simple recipe may change their minds.

Shared by Away with Lily, the Egg Coffee recipe recipes a cup of [Vietnamese coffee](https://www.trendhunter.com/trends/readytodrink-vietnamese-coffee), an egg and condensed milk. The yolk is separated from the egg whites and whisked with the condensed milk, creating a [fluffy substance](https://www.trendhunter.com/trends/fluffy-seagull) that is then poured onto the hot beverage, adding taste and texture. On top of that, the Egg Coffee also has a great presentation, which Instagrammers will appreciate.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 37% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Egg Coffee:** Creating unique coffee beverages by adding eggs for taste and texture.
- **Vietnamese Coffee:** Exploring the unique coffee culture and recipes of Vietnam.
- **Food and Beverage Pairings:** Experimenting with unconventional flavor combinations in culinary creations.

### Industries Being Reshaped

- **Café and Coffee Shops:** Offering innovative menu items like Egg Coffee to attract customers.
- **Food and Beverage Manufacturing:** Developing new products and recipes that incorporate eggs into coffee.
- **Social Media and Influencer Marketing:** Harnessing the visual appeal of drinks like Egg Coffee to captivate online audiences.

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