# Puffy Savory Breakfast Pastries Shipley Do-Nuts' Egg & Cheese Kolaches Appeal to Gen Z By Laura McQuarrie | Published 2024-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egg-cheese-kolaches References: [wvnews](https://www.wvnews.com/news/around_the_web/partners/pr_newswire/subject/new_products_services/shipley-do-nuts-reimagines-the-breakfast-sandwich-with-new-egg-cheese-kolaches/article_41ab8718-bc5a-50f8-b91f-bc2102525d79.html) & [shipleydonuts](https://shipleydonuts.com/)  For more than 25 years, [Shipley Do-Nuts](https://www.trendhunter.com/trends/shipley-donuts-yays) has sold kolaches—light, fluffy yeast dough with fillings—and the brand's new Egg & Cheese kolaches bring the [savory pastries](https://www.trendhunter.com/trends/pukka-slices) to the breakfast category. Available in Egg & Cheese; Egg, Cheese & Sausage; and Egg, Cheese, Sausage & Jalapeno, these breakfast kolaches can be savored for a limited time. "Breakfast has always been a strong suit for us, and with [Gen Z](https://www.trendhunter.com/trends/mr-kipling-range), demand is only growing. Our new kolaches check a lot of boxes for them—they are hot, protein-filled, affordable and easy to eat on the go," said Shipley Do-Nuts CEO Flynn Dekker, "Our new Egg & Cheese kolaches have tested off the charts with consumers. After soft-launching the new products in select stores, Shipley Do-Nuts saw sales that exceeded expectations and inspired more ways to introduce kolaches to consumers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 29% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Savory Breakfast Pastries:** The growing popularity of savory breakfast pastries presents an opportunity to diversify traditional sweet pastry offerings. - **Gen Z Breakfast Preferences:** Harnessing the preferences of Gen Z for portable, protein-rich breakfast solutions can drive innovation in breakfast product lines. - **Limited-time Menu Items:** Offering items for a limited time can create urgency and boost sales through exclusivity and novelty. ### Sectors Adopting This - **Bakery Industry:** Introducing breakfast-specific pastries such as egg and cheese kolaches can attract new customer segments to bakeries. - **Fast Food Industry:** Fast food chains can capitalize on the convenience and portability of savory breakfast items to capture morning commuters. - **Food Manufacturing:** Developing pre-packaged savory breakfast pastries provides an opportunity for food manufacturers to meet the growing on-the-go breakfast demand. ## Related on Trend Hunter - [Dippable Savory Pastries](https://www.trendhunter.com/trends/shipley-donuts-dipping-sauce.md) - [Apple Pie-Flavored Croissants](https://www.trendhunter.com/trends/the-texas-apple.md) - [Pillowy Breakfast Snack Products](https://www.trendhunter.com/trends/breakfast-snack-bites.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Convenience-Focused Pastry Products](https://www.trendhunter.com/trends/pastry-products.md) - [Miniature Beignet-Inspired Bites](https://www.trendhunter.com/trends/shipley-donuts-yays.md) - [Savory Satisfying Donut Menus](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts.md) - [Savory Snacking Donuts](https://www.trendhunter.com/trends/snacking-donut.md) - [All-Day Breakfast Sandwiches](https://www.trendhunter.com/trends/allday-breakfast-lineup.md)