# Vegan Egg Burgers VeganBurg is Debuting Singapore's First Vegan Sunny-Side-Up Egg on a Burger By Laura McQuarrie | Published 2018-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egg-burgers References: [livekindly.co](https://www.livekindly.co/plant-based-burger-chain-veganburg-launches-first-vegan-sunny-side-up-egg-singapore/) & [veganburg](https://www.veganburg.com/gallery-press-release/2018/4/26/veganburg-will-debut-festive-feast-on-a-bun-to-celebrate-hari-raya) While there are plenty of egg burgers prepared for the carnivorous consumer with a sunny-side-up egg, VeganBurg is now launching Singapore's first-ever vegan sunny-side up egg on a burger. VeganBurg is a plant-based burger chain that is now offering a new limited-edition menu item in celebration of the Hari Raya holiday. The 'Rasa Sayang Burg' (which translates to "Feel the Love") aims to help consumers mark the end of a fast by indulging in a feast with friends and family. At the center of the Rasa Sayang Burg is a seasoned and breaded with breaded crisp "chik'n" wheat protein patty, which is paired with fresh slices of cucumber, homemade kampong sambal sauce, caramelized onions, vegan aioli, lettuce and a wholemeal bun. In all, the plant-based burger is said to offer a "medley of classic Southeast Asian flavors." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegan Egg Burgers:** Opportunity for plant-based food companies to create innovative vegan egg replacements and expand their burger offerings. - **Limited-edition Menu Items:** Opportunity for restaurants to create special limited-edition menu items to celebrate holidays or events and attract customers. - **Classic Southeast Asian Flavors:** Opportunity for food companies to incorporate traditional Southeast Asian flavors into their plant-based products and offer unique options to consumers. ### Who This Affects Most - **Plant-based Food:** Opportunity for plant-based burger chains to tap into the growing demand for vegan options by introducing unique and flavorful menu items. - **Restaurant:** Opportunity for restaurants to cater to a wider range of dietary preferences by offering vegan and plant-based options on their menus. - **Food Manufacturing:** Opportunity for food manufacturers to develop innovative plant-based ingredients and products that replicate the taste and texture of traditional animal-based ingredients. ## Related on Trend Hunter - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Runny Vegan Eggs](https://www.trendhunter.com/trends/runny-plant-based-eggs.md) - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Runny Plant-Based Eggs](https://www.trendhunter.com/trends/neggst-vegan-eggs.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Yeast Protein Egg Alternatives](https://www.trendhunter.com/trends/revyve-egg-replacer.md)