# Sensorial Whiskey Expressions Egan's Senses Collection Takes Cues from Five Foundational Flavors By Laura McQuarrie | Published 2024-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/egans-senses References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/05/egans-creates-whiskey-based-on-the-five-tastes/) & [celticwhiskeyshop](https://www.celticwhiskeyshop.com/)  The five foundational flavors—sweet, sour, salty, bitter and umami—inspired Egan's Senses, an exclusive collection of whiskey that explores each one in depth. For this [experimental exploration in whiskey](https://www.trendhunter.com/trends/copenhagen-distillery-whisky-rare-no4), Egan's teamed up with Damien Grey, the chef and founder of Dublin’s Liath Restaurant. Each set includes five bottles of [single malt](https://www.trendhunter.com/trends/first-cut-cigar-blend), a sample box of 40ml vials and cards that divulge how the whiskey was developed. Additionally, the set includes access to a complimentary table for two at Liath Restaurant, plus membership to Liath Restaurant’s concierge booking service. To showcase each different taste, a specific cask finish was selected. While the bitter expression used a recharred cask that previously held Imperial Stout brewed by Dot [Brew](https://www.trendhunter.com/trends/liquid-collagen-protein-boost), the salt bottling used barrels from Godet Cognac that get their character from the humid, salty air of the Atlantic Ocean. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 48% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavor-inspired Spirits:** This whiskey collection highlights how the exploration of foundational flavors can bring a new sensory dimension to traditional spirits. - **Culinary Collaborations:** Partnerships between spirit brands and renowned chefs, like Egan's and Damien Grey, illustrate the potential of infusing culinary expertise into beverage development. - **Exclusive Experiential Kits:** Providing consumers with immersive kits that include unique products and experiences, such as sample vials and dining vouchers, elevates the appeal of luxury spirits collections. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcohol industry can find inspiration in the fusion of gastronomy and drink, creating niche products that cater to refined tastes. - **Luxury Goods:** Luxury brands stand to benefit from incorporating multi-sensory experiences, offering exclusive and unique product sets that enhance consumer engagement. - **Food and Beverage Tourism:** This trend indicates opportunities for food and beverage tourism by bundling high-end products with exclusive dining experiences that attract affluent travelers. ## Related on Trend Hunter - [Multisensory Whisky Series](https://www.trendhunter.com/trends/the-vanguard-series.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Sensorial Whisky Fragrances](https://www.trendhunter.com/trends/akro-malt.md) - [Experimental Spirit Ranges](https://www.trendhunter.com/trends/laphroaig-elements-series.md) - [Perfume-Paired Whiskies](https://www.trendhunter.com/trends/perfume-and-whisky.md) - [Pastry-Inspired Whiskys](https://www.trendhunter.com/trends/nectarosity.md) - [Exclusive Umami-Flavored Whiskeys](https://www.trendhunter.com/trends/johnnie-walker-3.md)