# Manipulated Numerology Ads This Effie Awards Campaign Celebrates Creativity with Cleverness By Leslie Chen | Published 2014-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/effie-awards References: [adsoftheworld](http://adsoftheworld.com/media/print/effie_awards_numbers_1) & [noblegraphics.eu](http://www.noblegraphics.eu/) This new campaign for the annual Effie Awards is a clever display of advertisement done right. Run by Effie Worldwide Inc, a nonprofit organization, the Effie Awards are held each year to recognize and celebrate the best in [marketing communications](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign). It's no surprise then that these two [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are innovative, effective and creative all at once. At first glance viewer's will notice that the ads say "when [numbers speak more than words](https://www.trendhunter.com/trends/specsavers-campaign)" and "numbers have the final world," but closer inspection reveals that each of the letters in the ads is actually a number made to look like a member of the alphabet. Creative Director Marsel Levi and Art Director Irina Tomova are the brilliant minds behind these whimsical Effie Awards ads. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Clever Advertisement:** Opportunities for creating innovative and effective ads that capture viewers' attention through cleverness. - **Creative Marketing Communications:** The use of creativity and out-of-the-box thinking to stand out in the competitive marketing communications industry. - **Manipulated Numerology:** Exploring the use of numbers as a unique and eye-catching element in advertising campaigns. ### Sectors Adopting This - **Marketing Communications:** Disruptive innovation opportunities to create unique and engaging campaigns that break through the clutter. - **Advertising:** Opportunities to utilize clever and creative techniques to enhance the impact and effectiveness of advertisements. - **Design:** Innovative ways to incorporate numerical elements into design to create visually striking and memorable visuals. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md)