# Efficiency-Focused EV Tires Kenda Develops Custom Tires for Slate's Electric Pickup By Mursal Rahman | Written with AI assistance | Published 2026-10-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/efficiency-focused-ev-tires References: [prnewswire](https://www.prnewswire.com/news-releases/kenda-tire-chosen-as-oem-supplier-for-slate-autos-all-new-blank-slate-electric-pickup-302922303.html)  Kenda is developing efficiency-focused EV tires specifically for Slate Auto's upcoming [electric pickup](https://www.trendhunter.com/trends/Apple-alumni), The Blank Slate. The KLEVER S/T EV tire features a [low rolling resistance design](https://www.trendhunter.com/trends/pirelli-p-zero) intended to reduce energy consumption and support driving range, while reinforced construction accommodates the additional weight and immediate torque associated with electric vehicles. Engineers from both companies collaborated to tailor the tire's durability, handling, and ride comfort to the pickup's requirements. Development was supported by Kenda's American Technical Center in Akron, Ohio. The tires will be installed as original equipment when Slate begins vehicle production in November 2026, with additional options available for customization. For Kenda, the agreement expands its presence in automotive manufacturing and strengthens relationships with [emerging electric vehicle brands](https://www.trendhunter.com/trends/rivian-adventure-department). Slate Auto benefits from purpose-built components that support its affordability and personalization goals, while giving customers tire options designed around the pickup's performance needs. Image Credit: Kenda ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 26% | Activity: 21% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Efficiency-optimized EV Components:** Purpose-built parts that reduce energy loss are reshaping electric vehicle performance by extending range without relying solely on larger batteries. - **Custom OEM Tire Engineering:** Vehicle-specific tire development creates differentiation opportunities as automakers seek components tuned to weight, torque, comfort, and brand positioning. - **Affordable EV Personalization:** Modular customization ecosystems around lower-cost electric vehicles are opening space for suppliers to pair practicality with consumer choice. ### Industries Being Reshaped - **Electric Vehicles:** Emerging EV manufacturers are creating demand for specialized supplier partnerships that improve efficiency, affordability, and user customization. - **Tire Manufacturing:** Advanced tire makers can expand beyond replacement markets by designing original equipment products tailored to electric drivetrain demands. - **Automotive Components:** Component suppliers are gaining strategic relevance as electric platforms require integrated solutions for durability, range, and ride quality. ## Related on Trend Hunter - [Budget-Friendly Electric Trucks](https://www.trendhunter.com/trends/slate-ev-truck.md) - [Electric Pickup Trucks](https://www.trendhunter.com/trends/scout-terra.md) - [Candy-Inspired Vehicle Wraps](https://www.trendhunter.com/trends/candy-inspired-vehicle-wraps.md) - [Fandom-Driven Vehicle Wraps](https://www.trendhunter.com/trends/vehicle-customization-kits.md) - [Performance-Driven Slick Auto Models](https://www.trendhunter.com/trends/international-auto-show.md) - [Customized 3D-Printed Tire Molds](https://www.trendhunter.com/trends/ep-m300.md) - [Electric Truck Wraps](https://www.trendhunter.com/trends/crayola-collection.md) - [Comprehensive Terrain-Specific Tire Lineups](https://www.trendhunter.com/trends/road-venture-lineup.md)