# Battery-Infused Mugs The EFFIC Mug Can Hold and Charge Your Smartphone Anywhere You Go By Michael Hemsworth | Published 2014-12-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/effic-mug References: [thegadgetflow](http://thegadgetflow.com/portfolio/effic-mug/) & [kickstarter](https://www.kickstarter.com/projects/764226989/the-effic-mug-efficient-in-functionality-and-epic?ref=nav_search) [External batteries](https://www.trendhunter.com/trends/aulumu-m10-multicharging-power-bank) are becoming an increasingly common item to keep on hand but they can be easily misplaced; enter the EFFIC Mug to not only offer a convenient spot to keep your phone but also a [backup charge](https://www.trendhunter.com/trends/portable-batterycharging-device). The EFFIC Mug is a great travel mug for commuters but the incorporation of a section to hold your phone makes it even more awesome. The internal battery provides up to three full charges for your smartphone, which means you'll never be without power again. The innovative design of the EFFIC Mug holds your phone in place via a simple [magnetic system](https://www.trendhunter.com/trends/pokoo) that affixes to the back of any device. To top the EFFIC Mug off, the design is also leakproof, which means no worries during a bumpy commute. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Smartphone-charging Mugs:** Opportunity for disruptive innovation: Develop mugs that can charge smartphones wirelessly through induction technology. - **Multipurpose Travel Mugs:** Opportunity for disruptive innovation: Create travel mugs with additional features like built-in speakers or digital displays for enhanced convenience. - **Magnetic Phone Mounting Systems:** Opportunity for disruptive innovation: Design magnetic phone mounting systems that can be securely attached to various surfaces for hands-free accessibility. ### Who This Affects Most - **Consumer Electronics:** Opportunity for disruptive innovation: Integrate battery technology into everyday consumer products like mugs to provide added functionality. - **Travel and Commuting:** Opportunity for disruptive innovation: Develop innovative travel accessories that cater to the needs of commuters, such as mugs with phone holders and wireless charging capabilities. - **Mobile Accessories:** Opportunity for disruptive innovation: Create innovative mobile accessories like magnetic phone mounting systems to improve the convenience and functionality of smartphones. ## Related on Trend Hunter - [Temperature Control Smart Mugs](https://www.trendhunter.com/trends/temperature-control-smart-mug.md) - [Power Bank Cup Warmers](https://www.trendhunter.com/trends/cup-warmer.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md) - [Smartphone-Charging Lemonade Cups](https://www.trendhunter.com/trends/panera-charged-up-cup.md) - [Smart Temperature Control Mugs](https://www.trendhunter.com/trends/smart-temperature-control-technology.md) - [App-Connected Heated Mugs](https://www.trendhunter.com/trends/cera-smart-mug-2.md) - [Trackable Heated Travel Mugs](https://www.trendhunter.com/trends/ember-travel-mug2.md) - [Stand-Equipped Smartphone Batteries](https://www.trendhunter.com/trends/strickers-magsafe-power-bank.md)