# Effervescent Wine Cocktails GAZE Wine Cocktails are Packaged in Recyclable Aluminum Bottles By Laura McQuarrie | Published 2019-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/effervescent-wine References: [candyindustry](https://www.candyindustry.com/articles/88714-plotz-honey-nutters) & [gazewinecocktails](http://www.gazewinecocktails.com/) Vintage Wine Estates' GAZE Wine Cocktail is an innovative new effervescent wine cocktail that's [low in calories](https://www.trendhunter.com/trends/svelte-wine) and unconventionally packaged. While many wine producers are now releasing a variety of products in portable and recyclable [canned formats](https://www.trendhunter.com/trends/flavored-wine-cocktails), Vintage Wine Estates opted to package its GAZE Wine Cocktails in recyclable aluminum bottles with twist-off closures. Targeting active consumers who are passionate about wellness, GAZE Wine Cocktails are offered in unique varieties like Coconut Water-Chardonnay-Moscato and Blueberry-Pomegranate Moscato. According to Vintage Wine Estates president Terry Wheatley, "We noticed many consumers who enjoy wine also practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care and other positive pursuits. We wanted to appeal to them by combining wine with some of their favorite ingredients in a modern, fun, easy-to-enjoy wine cocktail." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Portable Wine Cocktails:** The trend of packaging wine cocktails in portable formats like cans and aluminum bottles presents an opportunity for disruptive innovation in the wine industry. - **Low-calorie Wine Cocktails:** The trend of offering wine cocktails with low calorie content opens up possibilities for disruptive innovation in the beverage industry, catering to health-conscious consumers. - **Wellness-driven Alcohol Products:** The trend of targeting active consumers and combining alcohol with wellness-oriented ingredients creates opportunities for disruptive innovation in the alcoholic beverage industry. ### Where This Applies - **Wine Production:** The wine production industry can explore disruptive innovation by incorporating portable and low-calorie wine cocktail offerings to appeal to health-conscious consumers. - **Beverage Packaging:** The beverage packaging industry has the chance to disrupt the market by providing innovative and sustainable packaging solutions for wine cocktails, such as recyclable aluminum bottles. - **Alcoholic Beverage Manufacturing:** The alcoholic beverage manufacturing industry can seize the opportunity to disrupt the market by developing wellness-driven alcohol products that cater to active consumers' desires for healthy indulgence. ## Related on Trend Hunter - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Health-Conscious Bubbly Wines](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Aluminum-Based Cocktail Packaging](https://www.trendhunter.com/trends/waitrose-1.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md)