# Rosé-Inspired Vodkas EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine By Laura McQuarrie | Published 2019-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/effen-rose-vodka References: [prnewswire](https://www.prnewswire.com/news-releases/effen-vodka-expands-portfolio-with-effen-rose-and-effen-yuzu-citrus-300829538.html) & [effenvodka](https://www.effenvodka.com/vodka-flavors/rose) Blush-colored rosé has become the alcohol of choice for many Millennials and now, EFFEN Vodka is introducing an EFFEN [Rosé](https://www.trendhunter.com/trends/rostinted-glasses) Vodka to challenge traditional vodka and rosé wine at the same time. The all-new vodka spirit boasts the same light pink color as the popular kind of wine and can just as easily be combined with soda or added to form a colorful, flavorful cocktail. EFFEN Rosé is described as having a crisp, clean and fruit taste with floral, vanilla and honey notes. The classic rosé wine-inspired vodka offers a refreshing way for consumers to enjoy a colorful drink in the summer without added sugar. EFFEN Vodka's innovative portfolio also includes other inventive flavors like [Cucumber, Black Cherry and Blood Orange](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka), as well as an Original vodka spirit for purists. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rosé-based Spirits:** Creating alternative alcoholic beverages with a similar color and taste to rosé wine presents an opportunity to capture the Millennial market. - **Flavored Vodkas:** Continuing to expand vodka's flavor profile beyond traditional tastes opens the door for more experimentation and innovation. - **Low-sugar Cocktails:** Developing cocktails that use natural ingredients rather than sugars or syrups creates a healthier and more appealing drinking experience. ### Who This Affects Most - **Alcoholic Beverages:** Creating new and innovative flavor options for consumers will continue to drive growth in the alcohol industry. - **Beverage Packaging:** Packaging design will become increasingly important as companies seek to differentiate themselves in a crowded market. - **Healthy Living:** The trend towards healthier living can be tapped into by developing low-sugar cocktails using natural ingredients. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Warm Weather Vodka Spirits](https://www.trendhunter.com/trends/jj-whitley-vodka-flavors.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Alcohol-Free Raspberry Rosés](https://www.trendhunter.com/trends/sparkling-raspberry-rose.md) - [Grapefruit-Flavored Pink Vodkas](https://www.trendhunter.com/trends/sobieski.md) - [Easy-Drinking Rosé Beers](https://www.trendhunter.com/trends/carlsberg-1664-ros.md) - [Summery Pinkish Schnapps Spirits](https://www.trendhunter.com/trends/vkat-pink-schnapps.md)