# Impaired Driver Statistics The Effects of Drunk Driving Infographic is Alarming By Andrew Robertson | Published 2012-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/effects-of-drunk-driving-infographic References: [bitrebels](http://www.bitrebels.com/lifestyle/the-sobering-effects-of-drunk-driving-infographic/) & [parkermcdonaldlaw](http://www.parkermcdonaldlaw.com/drunk-driving-accidents/) Despite all the statistics and warnings, drinking and driving remains to be a huge concern, as revealed by this Effects of Drunk Driving Infographic. According to the chart, drunk driving accidents cost each US citizen roughly $500 a year, a total of $114.3 billion annually. While that price alone is alarming, more tragic is the fact that drivers end up paying for only 37% of the damage while victims end up having to cover the other 63%. While natural disasters tend to take the focus when they cause deaths, drinking and driving-related fatalities occur 15 times more often than those caused by the environment. While the evidence is irrefutable, people still continue to [drink and drive](https://www.trendhunter.com/trends/drunk-mode-locker) despite the blatant disregard for other people's livelihood. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Drunk Driving Awareness:** Disruptive innovation opportunities include developing technology solutions to prevent drunk driving, such as breathalyzer-activated ignition locks. - **Ride-sharing Services:** Disruptive innovation opportunities arise in the ride-sharing industry to provide safe transportation alternatives for individuals who have been drinking. - **Alcohol Monitoring Devices:** Disruptive innovation opportunities exist in the development of wearable devices that can monitor alcohol consumption and alert individuals if they are approaching the legal limit. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunities lie in the development of autonomous vehicles that can potentially reduce the risk of accidents caused by impaired driving. - **Insurance:** Disruptive innovation opportunities include the creation of usage-based insurance models that incentivize safe driving and discourage drunk driving. - **Hospitality:** Disruptive innovation opportunities exist in the hospitality industry to create alcohol-free entertainment options that provide an appealing alternative to drinking and driving. ## Related on Trend Hunter - [Traffic Fatality Visualizers](https://www.trendhunter.com/trends/roadwayreport.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md) - [High-Risk Roadway Identification Tools](https://www.trendhunter.com/trends/highrisk-roadway.md) - [Alcohol Intake Estimations](https://www.trendhunter.com/trends/bac-calculator-by-bacdrunk.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Holiday Driver Safety Programs](https://www.trendhunter.com/trends/tow-to-go.md) - [Intoxication-Indicating AI Technology](https://www.trendhunter.com/trends/drunkdriving-detection.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)