# Four-Ingredient Hand Sanitizers Defendr+ by Taste Beauty is an Effective Hand Sanitizer By Laura McQuarrie | Published 2020-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/effective-hand-sanitizer References: [prnewswire](https://www.prnewswire.com/news-releases/taste-beauty-launches-defendr-hand-sanitizer-at-target-stores-nationwide-and-online-301092344.html) & [defendrlabs](http://www.defendrlabs.com) [Taste Beauty](https://www.trendhunter.com/trends/marry-me-pasta-sauce) is introducing its own line of effective hand sanitizers called Defendr+ thats [FDA](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer)-approved and useful for keeping 99% of germs at bay. Knowing that consumers are looking for safety and protection but also simplicity and skin-soothing properties, Taste Beauty got to work creating hand sanitizer of its own, which went to manufacture in weeks. The powerful and reliable scent-free hand sanitizer is made without harsh chemicals and it contains just four ingredients, including the [CDC's](https://www.trendhunter.com/trends/clean-disinfectant-wipes) recommended 70% Ethyl Alcohol. To support a variety of occasions, Taste Beauty's Defendr+ is available in large 16- and 8-ounce bottles, as well as two- and one-fluid-ounce bottles that are better suited to life on the go. Image Credit: Taste Beauty ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Simple Hand Sanitizers:** Hand sanitizers made with a minimal number of ingredients will become increasingly popular. - **Skin-soothing Hand Sanitizers:** Hand sanitizers that prioritize skin health and are formulated without harsh chemicals will see a rise in demand. - **Large and Small Hand Sanitizer Bottles:** Hand sanitizer products that are available in both large and small bottles, suited for various occasions and settings, will gain momentum. ### Who This Affects Most - **Personal Care Product:** Personal care product manufacturers can develop and market hand sanitizers with minimal ingredients and skin-friendly formulas. - **Pharmaceutical Industry:** Pharmaceutical companies can explore innovative ways to make hand sanitizer products with a focus on effective but non-harsh ingredients. - **Travel and Hospitality Industry:** The travel and hospitality sector can provide large and small-sized hand sanitizer bottles throughout their facilities to offer safety and convenience to customers. ## Related on Trend Hunter - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Skin-Caring Hand Sanitizers](https://www.trendhunter.com/trends/touchlands-gentle-mist.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Hydrating Hand Santizing Mists](https://www.trendhunter.com/trends/touchland-power-mist-collection.md) - [Accessorized Cleansing Mists](https://www.trendhunter.com/trends/hand-cleansing-mists.md) - [Bio-Based Moisturizing Hand Sanitizers](https://www.trendhunter.com/trends/gojo.md) - [Compact Hand Sanitizer Mists](https://www.trendhunter.com/trends/touchland-1.md) - [Skincare-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/noshinku.md)