# City-Showcasing Ads The EF Language Schools Campaign Will Make You Wish You Were in Paris By Chalaine Mantha | Published 2011-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ef-language-schools References: [adsoftheworld](http://adsoftheworld.com/media/tv/ef_language_schools_live_the_language_paris) & [vimeo](http://vimeo.com/19425794) The EF Language Schools campaign will make you wish you were in the city of love! The commercial takes you on a quick two-minute journey throughout the beautiful [city of Paris](https://www.trendhunter.com/trends/lillet-x-emily-in-paris), following the journey of a young girl who ends up finding love. The EF Language Schools campaign video demonstrates that if you know the language of a foreign city, it is easier to get around and you could possibly [find a date](https://www.trendhunter.com/trends/crush-feelings)! Gustav Johansson, the video's director, definitely did a very impressive job. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Language-learning Ads:** The success of the EF Language Schools campaign demonstrates an emerging trend of language-learning ads that showcase the beauty of foreign cities and the romantic possibilities therein. - **Experiential Marketing:** The EF Language Schools campaign employs experiential marketing that immerses potential customers within a new culture and inspires them to learn a new language in order to experience it more fully. - **Multimedia Storytelling:** The EF Language Schools campaign uses multimedia storytelling to create an engaging and emotional narrative that showcases the benefits of language learning and inspires customers to take action. ### Where This Applies - **Language Education:** Language education providers can innovate by partnering with tourism boards and using multimedia storytelling to showcase the benefits of language-learning in real-world scenarios. - **Tourism:** Tourism companies and destinations can innovate by partnering with language education providers to offer immersive language-learning experiences that give customers a more authentic and rewarding travel experience. - **Advertising:** Advertisers can innovate by using experiential marketing techniques and multimedia storytelling to create emotionally compelling narratives that showcase the benefits of products or services in real-world scenarios. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [Paris-Themed Solo Travel Guides](https://www.trendhunter.com/trends/curated-parisian-experiences.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-on-ice.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md)