# Decadent Matcha Cookies Ef and Be Bakehouse Creates Tasty Matcha White Chocolate Mochi Cookies By Jana Pijak | Published 2023-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ef-and-be-bakehouse References: [efnbe](https://www.efnbe.com/product-page/matcha-white-chocolate-mochi-cookie)  Based in Vancouver, Ef and Be Bakehouse specializes in handcrafted treats that celebrate the Japanese heritage of founder Fumie Meguro who was inspired to start the business by her business partner and best friend Bowie. One of the bakery's signature items are its Matcha White Chocolate Mochi Cookies, pairing "[rich matcha with white chocolate](https://www.trendhunter.com/trends/matcha-chocolate-bar)" and "wrapped up in its famously [chewy mochi-stuffed cookie](https://www.trendhunter.com/trends/seasonal-mochi-treats)." Sold in packs of 2 cookies, these decadent treats reinvent a traditional Japanese rice pastry which is often served cold. This cookie also blends the [bold taste of matcha](https://www.trendhunter.com/trends/matcha-honey-crispy-treat) with creamy white chocolate for an instant fan favorite that can be enjoyed as an afternoon pick-me up or with one's morning beverage of choice. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Japanese-inspired Treats:** There is an opportunity for bakeries to experiment with unique flavor combinations to create Japanese-inspired treats that pay homage to traditional rice pastries. - **Mochi-stuffed Cookies:** Mochi-stuffed cookies offer a novel twist on traditional cookie recipes and provide an opportunity for bakeries to differentiate themselves with unique textures and flavors. - **Matcha Combinations:** There is an opportunity to experiment with matcha flavor combinations like white chocolate, which provide a unique flavor while capitalizing on the growing popularity of matcha products. ### Sectors Adopting This - **Bakery:** Bakeries can innovate by experimenting with unique flavors and textures to create unique treats inspired by traditional rice pastries and other Japanese desserts. - **Confectionery:** Confectionery companies can create new product offerings inspired by traditional Japanese flavors like matcha to appeal to wider audiences and capitalize on growing interest in global cuisines. - **Premium Snacks:** Companies specializing in premium snacks can tap into the growing demand for unique flavor combinations and previously undiscovered ingredients by creating products like mochi-stuffed cookies with matcha and white chocolate to stand out in a crowded market. ## Related on Trend Hunter - [Matcha Cookie Dough Desserts](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md) - [Artisan Tea-Infused Cookies](https://www.trendhunter.com/trends/earl-grey-white-chocolate.md) - [Curated Matcha Bundle Boxes](https://www.trendhunter.com/trends/matcha-box.md) - [Artisan Asian Cuisine Cookies](https://www.trendhunter.com/trends/new-insomnia-cookies.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Matcha-Infused Cannabis Gummies](https://www.trendhunter.com/trends/matcha-mochis.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [Matcha-Infused Sweet Breads](https://www.trendhunter.com/trends/go-green.md)