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# Anime Character Sponge Cakes
Tokyo Banana Has Just Unveiled New Eevee-Themed Sponge Cakes

By Katherine Pendrill | Published 2020-12-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/eeveethemed-sponge-cakes
References: [hypebae](https://hypebae.com/2020/12/pokemon-tokyo-banana-eevee-sponge-cake-collaboration-ice-cream-dessert-snacks-price-release-date-7eleven-japan)

This season, Pokémon has teamed up with the Japan-based confectionery brand Tokyo Banana on a set of Eevee-themed sponge cakes.

Tokyo Banana is a popular brand that's best known for its cream-filled banana-shaped sponge cakes. For its latest collection, the brand has teamed up with Pokémon to create cakes with notes of caramel macchiato. The cakes are branded with one of six patterns of Eevee – five with the Pokémon character smiling, and one showcasing the Pocket Monster’s tail. The cakes are also wrapped in packaging with six different Eevee designs on the front.

Though delicious on their own, Tokyo Banana suggests freezing the Eevee-themed sponge cakes to turn them into an [ice cream-like dessert](https://www.trendhunter.com/trends/baskinrobbins-japan), or toasting the cakes to give them a french toast-like flavor.

Image Credit: Tokyo Banana

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 23% | Activity: 13% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Character-themed Cakes:** Opportunity for confectionery brands to collaborate with popular franchises to create themed cakes.
- **Alternative Desserts:** Innovative ways to prepare cakes as alternative desserts, such as freezing or toasting.
- **Creative Packaging Design:** Opportunities for brands to showcase their creativity by incorporating character designs on their product packaging.

### Industries Being Reshaped

- **Confectionery:** Confectionery brands can look into collaborations with popular franchises to create themed desserts to attract a wider audience.
- **Food and Beverage:** Restaurants can consider incorporating character-themed cakes as a dessert option to increase sales.
- **Packaging:** Packaging design companies can offer creative packaging solutions to confectionery brands to showcase their artistic designs on product packaging.

## Related on Trend Hunter

- [Anime Monster Snack Cakes](https://www.trendhunter.com/trends/pokmon-ginza-cozy-corner.md)
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- [Monstrous Anime Frozen Treats](https://www.trendhunter.com/trends/baskin-robbins-x-pokmon.md)
- [Summertime Anime Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon.md)
- [Celebratory Anime Donut Ranges](https://www.trendhunter.com/trends/pokmon-donuts.md)
- [Cartoon Ice Cream Sandwiches](https://www.trendhunter.com/trends/baskin-robbins-korea.md)
- [Anime Character Donuts](https://www.trendhunter.com/trends/mister-donut-pikachu-donut.md)
- [Anime-Themed Meal Kits](https://www.trendhunter.com/trends/oisix-x-pokmon-meal-kits.md)
