# Casual Sunday Photoshoots The Edwin Spring Summer 2011 Spread Has a Natural Allure By Allison Love | Published 2010-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edwin-spring-summer-2011 References: [lifelounge](http://www.lifelounge.com/fashion/news/edwin-spring_summer-2011-collection.aspx) & [edwin-europe](http://www.edwin-europe.com/) The Edwin Spring/Summer 2011 shoot uses natural allure when it comes to its models. Most of them look as though they're just hanging out with some friends or drinking a cappuccino when they were snapped for this lookbook. The [effortless style](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) of the models makes for a great editorial, leaving them looking stylish and popular at the same time. The Edwin Spring/Summer 2011 pictorial is [classic and unassuming](https://www.trendhunter.com/trends/beams-plus-2), showing couples paired up but not too intimate, conveying the brand's [natural style](https://www.trendhunter.com/trends/stein). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 36% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Effortless Style:** Disruptive innovation opportunity: Creating fashion brands that focus on effortless and natural styles for a popular and stylish look. - **Natural Allure:** Disruptive innovation opportunity: Developing marketing strategies that embrace natural beauty and authenticity to engage customers. - **Classic and Unassuming:** Disruptive innovation opportunity: Designing products and services that prioritize simplicity and understated elegance. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introducing eco-friendly and sustainable fashion practices in the industry. - **Photography:** Disruptive innovation opportunity: Utilizing candid photography techniques to capture more authentic and relatable moments. - **Hospitality:** Disruptive innovation opportunity: Creating casual and relaxed social spaces that offer customers a sense of effortless luxury. ## Related on Trend Hunter - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)