# Frozen Campfire Confections The Edwards S’mores Crème Pie is an Alternative to the Campfire Treat By Michael Hemsworth | Published 2017-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edwards-smores-crme-pie References: [preparedfoods](http://www.preparedfoods.com/articles/119946-edwards-smores-creme-pie) Enjoying s'mores means having all the supplies on hand when you are seated around the fire, but the Edwards S’mores Crème Pie aims to expand the times when you can enjoy the quintessential summer dessert flavor. The pie features a vanilla cookie crumble crust that has been filled with a layer of [HERSHEY](https://www.trendhunter.com/trends/hersheys-smores-mcflurry)'S chocolate creme filling along with some cookie pieces. The treat is finished with [toasted marshmallow meringue](https://www.trendhunter.com/trends/smore-speckled-marshmallow) and a chocolate drizzle. Explaining the new Edwards S’mores Crème Pie, Director of Desserts & Asian Snacks at Schwan's [Consumer Brand's Inc](https://www.trendhunter.com/trends/american-apple-pie-shake). Jessie Joslin said, "We are excited to launch this new flavor, as s’mores is very on-trend and is one of the fastest growing dessert flavors. This new flavor will help drive consumers down the pie aisle outside of key holiday seasons." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Expanding Dessert Flavors:** The Edwards S’mores Crème Pie introduces a new flavor that taps into the growing trend of s'mores and expands the options for summer desserts. - **Alternative Campfire Treats:** The Edwards S’mores Crème Pie offers a convenient and delicious alternative to traditional campfire s'mores, providing a new option for enjoying the classic flavor. - **Convenience in Pie Aisles:** The Edwards S’mores Crème Pie creates an opportunity for consumers to explore the pie aisle beyond major holiday seasons, offering a convenient and on-trend dessert option year-round. ### Where This Applies - **Food & Beverage:** The food and beverage industry can leverage the growing trend of s'mores flavors to create innovative products and expand their dessert offerings. - **Bakery:** Bakeries can seize the opportunity to create their own versions of s'mores-inspired desserts, such as pies, cakes, or cookies, to attract customers looking for unique treats. - **Frozen Foods:** The frozen foods industry can incorporate s'mores flavors into their product line by developing frozen desserts, like the Edwards S’mores Crème Pie, that offer convenience and a taste of nostalgia. ## Related on Trend Hunter - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Portion-Controlled Cocoa Pies](https://www.trendhunter.com/trends/edwards-desserts-midnight-chocolate.md) - [Summer-Ready Jarred Desserts](https://www.trendhunter.com/trends/chocolate-tuxedo.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md)