# Collaboration Elderflower Liqueurs Edwards 1902 x Bottlegreen Elderflower Liqueur is Hand-Bottled By Michael Hemsworth | Published 2023-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edwards-1902-x-bottlegreen-elderflower-liqueur References: [foodbev](https://www.foodbev.com/news/bottlegreen-and-edwards-1902-launch-elderflower-vodka-liqueur/) & [bottlegreendrinks](https://www.bottlegreendrinks.com)  The Edwards 1902 x [Bottlegreen Elderflower](https://www.trendhunter.com/trends/bottlegreen-vodka-spritz) Liqueur is a new collaboration product being launched in the UK to provide consumers with a way to craft the perfect cocktail or spritzer this summer. The liqueur starts off with a [smooth potato vodka](https://www.trendhunter.com/trends/wormwood-vodka) that's then paired with cordial crafted using hand-picked elderflowers to ensure an authentic flavor experience. Crafted and hand-bottled at the Elsham Wold Distillery in Lincolnshire, the liqueur is positioned as the first all-British, co-branded elderflower liqueur. The product comes in 50cl bottles priced at £26 and features a 20% ABV. Co-Founder of [Edwards Vodka](https://www.trendhunter.com/trends/edwards-desserts-midnight-chocolate) Emma Hamilton commented on the new Edwards 1902 x Bottlegreen Elderflower Liqueur saying, "To partner with Bottlegreen is a great opportunity. The new release results from a very clear meeting of minds. Both companies have a shared objective and, as importantly, a shared approach: Edwards 1902 places quality at the very heart of everything it does, and the same can be said of Bottlegreen, and both brands strive to help make great-tasting, first-rate cocktails, be that by skilled bartenders or by consumers in their own homes.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 20% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Liqueurs:** The Edwards 1902 x Bottlegreen Elderflower Liqueur is a new collaboration product that taps into the trend of consumers seeking craft liqueurs. - **Authentic Flavor:** Hand-picked elderflowers are used to craft the cordial in the Edwards 1902 x Bottlegreen Elderflower Liqueur, catering to the trend of consumers looking for authentic flavor experiences. - **Co-branding:** The Edwards 1902 x Bottlegreen Elderflower Liqueur showcases the trend of co-branded products that leverage the strengths and shared objectives of two companies. ### Who This Affects Most - **Alcoholic Beverages:** The Edwards 1902 x Bottlegreen Elderflower Liqueur is an innovative product within the alcoholic beverages industry, offering a unique flavor profile and collaboration opportunity. - **Craft Distilleries:** Craft distilleries can benefit from the trend of consumers seeking craft liqueurs, like the Edwards 1902 x Bottlegreen Elderflower Liqueur, by creating unique and authentic spirits. - **Beverage Packaging:** The collaboration product, Edwards 1902 x Bottlegreen Elderflower Liqueur, highlights the need for innovative and eye-catching beverage packaging that reflects the quality and uniqueness of the product. ## Related on Trend Hunter - [Hard Soft Drink Refreshments](https://www.trendhunter.com/trends/bottlegreen-vodka-spritz.md) - [Aromatic Elderflower Gins](https://www.trendhunter.com/trends/6-oclock-elderflower-gin.md) - [Citrusy Summertime Cordials](https://www.trendhunter.com/trends/bottlegreen-lime-mint.md) - [Sparkling Elderflower Lemonades](https://www.trendhunter.com/trends/elderflower-lemonade.md) - [RTD Sparkling Cordials](https://www.trendhunter.com/trends/bottlegreen.md) - [Holiday-Themed Bottled Cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails.md) - [Artisan-Inspired Fruit Cordials](https://www.trendhunter.com/trends/robinsons-fruit-cordials.md) - [Elderflower Rose Gins](https://www.trendhunter.com/trends/elderflower-rose-gin.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md)