# Talkative Typography Commercials Uni-ball's Commercials Read Letters in the Voices of Iconic Fonts By Laura McQuarrie | Published 2013-05-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/edwardian-script References: [designtaxi](http://designtaxi.com/news/357599/If-Fonts-Could-Speak/) Uni-ball's latest series of commercials gives voices to iconic fonts like 'Edwardian Script,' 'Comic Sans' and 'Broadway.' The advertisements feature letters read in the imagined voices of the fonts -- and they sound just like you'd expect. In the world of typography, 'Comic Sans' has a notoriously bad reputation for its juvenile appearance. In the commercial 'Pappy Is Dead,' the tone of a sombre letter to a soldier is spoiled as it is read in the goofy voice of Comic Sans. In an increasingly digital world, these ads poke fun at poorly-chosen computer typefaces that can ruin your intended message. The "Write in your own voice," slogan encourages the personal touch that handwritten messages that add. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 56% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Talkative Typography:** Uni-ball's commercials give voices to iconic fonts and showcase the power of typography in advertising. - **Digital Brand Voice:** Brands can use typography to create a distinct digital brand voice that connects with their audience. - **Personalized Messaging:** Personalized messaging through unique handwriting and typography can create a deeper connection with the audience. ### Who This Affects Most - **Advertising:** Incorporating typography and font voices in advertising campaigns can create a memorable and engaging experience for the audience. - **Design:** Designers can explore the creative possibilities of typography with font voices to deliver powerful messaging and brand identity. - **Education:** Typography and font selection can be taught as a key element of effective communication in design and marketing courses. ## Related on Trend Hunter - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md)