# Poignantly Provactive Prints This Edward Levine Graphic Design Catches the Eye By Josh Triantafilou | Published 2012-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/edward-levine References: [bookofjoe](http://www.bookofjoe.com/2012/04/difficult-people.html) & [edwardlevine](http://www.edwardlevine.com/) Edward Levine is the Creative Director for Psychology Today Magazine and the head of Levine Design Inc. The New York City-born, raised and based graphic designer has a knack for punchy, witty design as evidenced by the work featured here. One measure of effective graphic design is whether or not people even notice it; another metric is whether or not people remember it. If a [print ad](https://www.trendhunter.com/trends/nobody-reads-ads), or cover art could double as wallpaper, it is usually not doing its job. Subtly is often a welcome quality in design; however, indulging in such minutia so as to be imperceptible does not bode well in the advertising and branding world. Levine's design first catches the eye with [sharp color-contrasts](https://www.trendhunter.com/trends/colorama) and crisp lines. The substance of the illustrations and photography then shine through. This ranges from retro and ironic to blunt and to the point. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 51% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eye-catching Designs:** Opportunity for disruptive innovation in creating designs that grab attention with strong color-contracts and crisp lines. - **Punchy & Witty Design:** Opportunity for disruptive innovation in creating designs that are clever and memorable. - **Blunt & Ironic Messaging:** Opportunity for disruptive innovation in creating designs that communicate direct and ironic messaging. ### Industries Being Reshaped - **Graphic Design:** Opportunity for disruptive innovation in graphic design that prioritizes eye-catching visuals and memorable messaging. - **Advertising:** Opportunity for disruptive innovation in advertising that uses clever designs to effectively grab viewers attention and communicate messaging. - **Branding:** Opportunity for disruptive innovation in branding with designs that are bold and memorable, helping to differentiate a brand from competitors. ## Related on Trend Hunter - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md) - [Human Duality-Themed Abstract Art](https://www.trendhunter.com/trends/passive-aggression.md) - [Heritage-Honoring Artful Posters](https://www.trendhunter.com/trends/archival-poster-collection.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Delicate Modern Furniture Designs](https://www.trendhunter.com/trends/studio-lehn.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Design Service Launch Exhibitions](https://www.trendhunter.com/trends/public-records-exhibition.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md)