# Bewitching Bird Editorials The ‘Edun Aw12’ Shoot by Ryan Mcginley Features Animate Cre By Cody Turner | Published 2012-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edun-aw12 References: [huhmagazine](http://www.huhmagazine.co.uk/4124/video-ryan-mcginley-for-edun-aw12) & [edun](http://www.edun.com/collection) In a follow-up campaign for global fashion brand Edun, photographer [Ryan McGinley](http://ryanmcginley.com/)shot another stunning video for the ‘Edun AW12’ collection, this time using birds. Ryan McGinley is best known for his work using nude models as subjects or his recent work with nude models and animals together. McGinley has worked with Edun before for its Spring/Summer 2012 collection where he used butterflies. This time, Ryan’s work features a [peregrine falcon](https://www.trendhunter.com/trends/project-pigeon), a barn owl, a snowy old and other [birds of prey](https://www.trendhunter.com/trends/majestic-feathers). The birds interacte with the models in a playful manner and the end result is something quite beautiful. Models used for the shoot include Miles McMillan, Grace Bol and Zen Sevastyanova. In an interview with [DazedDigital](http://www.dazeddigital.com/fashion/article/14184/1/exclusive-film-ryan-mcginley-for-edun-aw12) Ryan had this to say: “Birds are wild and unpredictable creatures, very beautiful, but at the same time you always have a little sense of the danger because they are so much larger and more powerful than you might think.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Animal-incorporated Fashion Campaigns:** Animal incorporation in fashion campaigns leads to visually stunning and captivating content. - **Use of Unconventional Models:** Using unconventional models such as birds of prey in fashion campaigns presents a new level of creativity and visually appealing content. - **Playful Interaction Between Nature and Fashion:** Integrating animals with fashion models in a playful manner presents an opportunity for brands to appeal to a broader audience, including animal lovers. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can incorporate animals and unconventional models to increase brand awareness and captivate consumers. - **Photography Industry:** Using animals in fashion photography allows photographers to showcase their creativity and presentation skills in unique ways, making it stand out among competitors. - **Film Industry:** The use of animals in fashion films creates an opportunity for filmmakers to present their artistic expression in unique and captivating ways. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Pride-Honoring Bird Figurines](https://www.trendhunter.com/trends/pride-birds.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Canary-Inspired Fashion Clutches](https://www.trendhunter.com/trends/canary-clutch.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)