# Online Educational Marketing Platforms Gen M Offers a Way for Students to Develop In-Demand Skills By Kalin Ned | Published 2019-05-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/educational-marketing References: [genm.co](https://genm.co) Gen M is an [online educational marketing platform](https://www.trendhunter.com/trends/funbutsmart) which is dedicated to making courses and training accessible to students. Playing the role of a "stepping stone," individuals are able to start developing their career more confidently. On-demand skills are required through the online course and the implementation of that knowledge in the real world. For one, the content on Gen M is "[curated by industry experts](https://www.trendhunter.com/trends/grow-with-google)" and access to it is free. Students can afterward transition to a [career-related work experience](https://www.trendhunter.com/trends/campus-connect) which pairs them off with industry professionals for 1:1 hands-on training. After one has gone through the necessary phases, the educational marketing platform has the ability to connect the students with businesses that are looking for an employee with relevant experience. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Online Education:** Disruptive innovation opportunity: Develop a platform that offers personalized online courses and training for in-demand skills. - **Curated Content:** Disruptive innovation opportunity: Create a platform that curates industry expert content and provides free access to valuable knowledge. - **Hands-on Training:** Disruptive innovation opportunity: Build a system that connects students with industry professionals for 1:1 hands-on training to bridge the gap between education and real-world experience. ### Who This Affects Most - **Education Technology:** Disruptive innovation opportunity: Develop interactive and engaging online learning platforms that enhance student accessibility and engagement. - **Content Curation:** Disruptive innovation opportunity: Create a platform that curates and distributes high-quality industry expert content to meet the demand for easily accessible knowledge. - **Professional Training:** Disruptive innovation opportunity: Build a platform that connects individuals with industry professionals for personalized, on-the-job training experiences to accelerate skill development and career readiness. ## Related on Trend Hunter - [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md) - [Educational Freelancer Platforms](https://www.trendhunter.com/trends/online-learning-platform.md) - [AI Course Builders](https://www.trendhunter.com/trends/courseproai.md) - [Career-Accelerating Learning Platforms](https://www.trendhunter.com/trends/career-accelerating-learning-platform.md) - [Gen Z Job Platforms](https://www.trendhunter.com/trends/jobamax-app.md) - [Connective Student Grad Apps](https://www.trendhunter.com/trends/devgrads.md) - [Entrepreneurial Mentorship platforms](https://www.trendhunter.com/trends/growthmentor.md) - [Student-Specific Real-World Freelance Projects](https://www.trendhunter.com/trends/podium-education.md) - [AI Learning Platforms](https://www.trendhunter.com/trends/studymapai.md)