# Digital Drumstick Pets A Viral 90s Toy Inspired KFC's Handheld Virtual Eduardochi By Laura McQuarrie | Published 2024-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eduardochi References: [community.designtaxi](https://community.designtaxi.com/topic/6581-kfc-debuts-tamagotchi-inspired-virtual-pet-toy-where-you-care-for-a-chicken-drumstick/)  Consumers' craving for nostalgia and their love of all things 90s inspired the creation of Eduardochi, a virtual pet in the form of a chicken drumstick. In collaboration with creative agency [PS21](https://www.trendhunter.com/trends/kfc-x-fresquito), [KFC](https://www.trendhunter.com/trends/eau-duardo) developed a digital pet that fans can nurture and support as it grows. Rather than adopting the [egg-like Tamagotchi shape](https://www.trendhunter.com/trends/tamagotchi-handbag), KFC's Eduardochi device is sculpted like a drumstick. Fortunately for those who prefer gaming on devices they already own, Eduardochi is also available on KFC's app and website. Eduardo got its start as a meme in December 2021, when social media users began giving Spanish names to everyday objects—and a fried chicken drumstick was dubbed Eduardo. Since then, Eduardo has gone on to inspire other unconventional releases from the quick-serve restaurant. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 86% | Activity: 92% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-inspired Digital Pets:** Digital pets reminiscent of the 90s, such as Eduardochi, tap into the growing demand for nostalgic experiences combined with modern technology. - **Branded Virtual Companionship:** The creation of branded virtual pets, like KFC's Eduardochi, showcases the potential for brands to foster consumer engagement through interactive digital experiences. - **Meme-inspired Product Innovation:** Capitalizing on viral internet memes, KFC's Eduardochi exemplifies how popular digital trends can inspire unique product development. ### Where This Applies - **Fast Food:** Innovations like Eduardochi highlight opportunities in the fast food industry to engage consumers through technology-driven brand experiences. - **Digital Gaming:** The success of Eduardochi points to significant potential within the digital gaming industry for nostalgic and brand-affiliated virtual pet games. - **Marketing and Advertising:** Eduardochi's integration of meme culture into a brand campaign emphasizes novel strategies in the marketing and advertising sector for capturing consumer interest. ## Related on Trend Hunter - [Restaurant-Themed Digital Pets](https://www.trendhunter.com/trends/raising-canes-gigapet.md) - [Eggshell-Made Digital Pets](https://www.trendhunter.com/trends/original-tamagotchi-celebration-egg.md) - [Drumstick-Shaped Lollipops](https://www.trendhunter.com/trends/kfc-x-fresquito.md) - [Retro Digital Pet Collaborations](https://www.trendhunter.com/trends/tamagotchi.md) - [Herbaceous QSR Fragrances](https://www.trendhunter.com/trends/eau-duardo.md) - [Playful Plush Cat Toys](https://www.trendhunter.com/trends/purroom.md) - [Chicken Nugget-Shaped Gaming Devices](https://www.trendhunter.com/trends/tetris-device.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md)