# Socially Aware Streetwear Ed's Threds Supports the Nettlefold Foundation to Prevent Youth Suicide By Leslie Chen | Published 2011-08-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/eds-threads References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/eds_threads) & [edsthreds](http://www.edsthreds.com/site/) Although you may fall in love with Ed's Threds for purely aesthetic reasons, the background of the company will have you even more keen on purchasing from them. The designs from Ed's Threds were made in memory of a man named "Ed Bonnin who took his own life in 2000," according to the [Urban Outfitters Blog](https://www.trendhunter.com/trends/urban-eat-and-teenage-cancer-trust). Eds Threads will have you looking street smart while helping to [raise awareness for the Nettlefold Foundation](https://www.trendhunter.com/trends/hats-for-hope-movement), an organization that supports youth with depression and other mental illnesses, as all sales go towards them. Check out what Ed's Threds has to offer for both your wardrobe and bettering other lives. **Contact Information:** [Ed's Threds Website](http://www.edsthreds.com) Melbourne, Australia Phone: +61 (0) 408 277 102 **Implications** - Consumers are looking for ways to give back in their everyday lives. Purchases made on a daily basis that are paired with a socially conscious organization attract shoppers who want to help out without sacrificing too much of their lives. Companies attempting to increase their sales could focus on this aspect when coming out with new items. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Socially Conscious Consumerism:** Opportunity for businesses to attract shoppers by pairing their products with socially conscious organizations. - **Streetwear with Purpose:** Disruptive innovation opportunity to create streetwear designs that raise awareness for social causes. - **Mental Health Advocacy:** Increasing demand for products that support organizations addressing mental health issues. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend by collaborating with social organizations to create socially aware streetwear. - **Retail:** Opportunity for retailers to curate collections that prioritize socially conscious brands and products. - **Non-profit:** Non-profit organizations can explore partnerships with fashion brands to raise awareness and funds for their causes. ## Related on Trend Hunter - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Mental Well-Being Foundations](https://www.trendhunter.com/trends/ae-foundation.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Metaverse Mental Health Fundraisers](https://www.trendhunter.com/trends/mental-health-fundraiser.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Vintage-Inspired Essential Garments](https://www.trendhunter.com/trends/classic-staples-remastered.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md)