# Non-Alcoholic Tequila Extract Margaritas Edna’s Margarita Offers Premium Flavor with No Alcohol By Michael Hemsworth | Published 2025-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ednas-margarita References: [foodbev](https://www.foodbev.com/news/edna-s-launches-new-non-alcoholic-margarita-rtd) & [ednascocktails](https://www.ednascocktails.com)  Edna’s Margarita has been announced by Edna's Non-Alcoholic Cocktail Co as a [ready-to-drink (RTD) cocktail](https://www.trendhunter.com/trends/rtd-ritual-zero-proof) option that will offer consumers with access to a premium taste experience without alcohol. The drink is characterized by its high-quality formulation that includes [tequila extract, agave and lime](https://www.trendhunter.com/trends/notas-de-agave), but also has a 0% alcohol level to work work well for consumers who lead low and no-alcohol lifestyles. The canned cocktail is crafted with an [all-natural recipe](https://www.trendhunter.com/trends/brewts) that's free from artificial flavors and preservatives, which further appeals to consumer preference for clean label refreshments. Edna’s Margarita has already begun to receive industry recognition including a Bronze award at the International Non-Alcoholic Competition in New York alongside a Silver Medal at the 2025 Zero proof Choice Awards. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 53% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rise of Non-alcoholic Spirits:** The increasing popularity of non-alcoholic spirits is reshaping the beverage industry by catering to consumers seeking mindful drinking experiences. - **Demand for Clean Label Beverages:** Consumer demand for clean label products is driving innovation in beverage formulations that prioritize natural ingredients and transparency. - **Premium RTD Cocktails:** The premiumization of ready-to-drink cocktails is transforming consumer expectations for convenient yet sophisticated beverage experiences. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry is witnessing disruptive growth as it accommodates the lifestyle shift toward reduced alcohol consumption. - **Clean Label Food and Beverage Industry:** This industry is evolving rapidly with innovations focused on eliminating artificial additives to meet growing consumer preferences for transparency and healthfulness. - **RTD Cocktail Market:** The ready-to-drink cocktail market is expanding with innovative drink options that merge convenience with complex, premium flavors. ## Related on Trend Hunter - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Premium Margarita Cocktails](https://www.trendhunter.com/trends/angel-margarita.md) - [RTD Non-Alcoholic Margaritas](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas.md) - [Non-Alcoholic Margarita Dispensers](https://www.trendhunter.com/trends/margarita-dispenser.md) - [Non-Alcoholic Agave Juices](https://www.trendhunter.com/trends/nequila-by-len-y-sol.md) - [Bar-Quality Canned Margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas.md) - [Ready-to-Drink Tequila Tonics](https://www.trendhunter.com/trends/tequila-tonic.md) - [Alcohol-Free Margarita Cocktails](https://www.trendhunter.com/trends/almave-blanco-margarita.md)