# Movie-Themed Beauty Collections Ciaté London Launches its Edna Mode Collection Collaboration By Elena Rahman | Published 2021-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/edna-mode-collection References: [us.ciatelondon](https://us.ciatelondon.com/) Launching on May 13th, Ciaté London brings the Edna Mode Collection to the shelves in collaboration with [Disney](https://www.trendhunter.com/trends/pixars-toy-story) and [Pixar](https://www.trendhunter.com/trends/bubble-skincare-x-disney). Beloved fashionista from Disney and Pixar's The Incredible, Edna Mode's signature flair is channeled into a capsule collection of bold beauty for the first time. With powerful pigments and dynamic formulations, the beauty brand's collection features four new exciting products. The Edna Eyeliner is developed with a future-thinking gel-pencil formulation boasting vibrant pink, coral, and Aqua hues. Doubling as an eye shadow and complexion powder, the Edna Palette includes bold and bright tones from violet and berry, to subtle minks and bronze. A soft-matte lip powder completes the set with Ciaté's rejuvenating exclusive Triple-R Complex. Image Credit: Ciaté London ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 45% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Movie-themed Beauty Collections:** Exploring collaborations with movie franchises for the beauty industry - **Multi-tasking Beauty Products:** Developing products that serve multiple purposes, such as the Edna Palette - **Customizable Makeup Products:** Introducing more personalized and bespoke makeup products for customers ### Sectors Adopting This - **Beauty and Cosmetics:** Launching collections inspired by popular culture to offer customers unique products - **Entertainment and Media:** Partnering with beauty brands to launch limited editions movie-themed products - **Technology and Innovation:** Exploring the use of new materials and formulations to create versatile and innovative beauty products ## Related on Trend Hunter - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Vibrant Summer Beauty Collections](https://www.trendhunter.com/trends/lilo-stitch-collection.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Streaming Series Makeup Ranges](https://www.trendhunter.com/trends/revolution-x-emily-in-paris-collection.md)