# Magical Game-Inspired Streetwear Brain Dead Launches the Magic: The Gathering Edition 3 Drop By Amy Duong | Published 2022-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/edition-3 References: [hypebeast](https://hypebeast.com/2022/8/brain-dead-magic-the-gathering-edition-3-drop) & [wearebraindead](https://wearebraindead.com/collections/brain-dead-x-mtg-edition-3) Brain Dead introduces its latest collaborative project that is designed alongside [Wizards of the Coast's](https://www.trendhunter.com/trends/magic-the-gathering-1) Magic: The Gathering for the latest Edition 3 collection. The capsule is made up of seven silhouettes in total -- this comprises five [graphic tees](https://www.trendhunter.com/trends/wind-and-sea-x-uno) and two caps. The brand dives into the themes of the magical game, which is essentially a [trading card game](https://www.trendhunter.com/trends/magic-the-gathering-x-teenage-mutant-ninja-turtles) that uses a plethora of iconography and rules that are seen by the Turn Structure, the Stack tee, and the Hypergraphic. The new collection delivers tees that have a beige, black, or white base foundation. These are then detailed with graphics over the front that highlight the game. The two caps are done in black and have detailed over the front -- these are now all available to shop online. Image Credit: Brain Dead ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Game-inspired Streetwear:** Disruptive innovation opportunity for fashion retailers to collaborate with popular game franchises to reach a wider and more diverse audience. - **Graphic-heavy Designs:** The popularity of graphic tees presents an opportunity for designers to create unique and eye-catching designs that cater to niche interests. - **Nostalgic Collaborations:** Collaborating with nostalgic brands and franchises could be a successful strategy for brands to tap into the emotional connection of their audience. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can benefit from collaborating with popular games franchises to reach a broader and more diverse audience. - **Gaming:** Popular game franchises can expand their merchandise offerings by collaborating with fashion retailers to diversify their revenue streams. - **Graphic Design:** The popularity of graphic-heavy designs presents an opportunity for graphic designers to create unique, eye-catching products. ## Related on Trend Hunter - [Streetwear-Influenced Trading Cards](https://www.trendhunter.com/trends/brain-dead-4.md) - [Collaborative Trading Card Collections](https://www.trendhunter.com/trends/brain-dead-x-magic-the-gathering.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Card Game Playful Apparel](https://www.trendhunter.com/trends/wind-and-sea-x-uno.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Game-Inspired Y2K Collaborations](https://www.trendhunter.com/trends/flyquest-1.md) - [Collaborative Esports Fashion Capsules](https://www.trendhunter.com/trends/league-is-dead.md) - [Cartoon-Inspired Card Games](https://www.trendhunter.com/trends/magic-the-gathering-x-teenage-mutant-ninja-turtles.md) - [Animal-Themed Game Cards](https://www.trendhunter.com/trends/magic-the-gathering-1.md)