Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Edita Vilkeviciute H&M Magazine Photoshoot is Sunny

The summer Edita Vilkeviciute H&M Magazine cover shoot is a beautiful example of cross-processed photography. With a superb retro-vibe, the fashion is given a classic summer feeling. Photographed by Camilla Akrans, the H&M editorial incorporates beachwear, swimwear and summer dresses.

Set in a tropical location, the editorial plays upon a theme of a laid-back vacation. With various prints of animal, tropical and lace, and bold color pops of bright reds, mint greens and neon yellows, the H&M line being featured is entirely on cue for this upcoming season's fashion. Bold and bright or pastel and pretty, the entire collection exudes beauty and summer appeal, which is enough to make anyone long to be at the beach.