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# Mod It Girl Editorials
Harper’s Bazaar Mexico's Factory Girl StoryCelebrates Edie Sedgwick Style

By Jana Pijak | Published 2014-11-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/edie-sedgwick-style
References: [designscene.net](http://www.designscene.net/2014/11/esther-heesch-xevi-muntane-harpers-bazaar-mexico.html) & [defactoinc](http://www.defactoinc.com)

Harper's Bazaar Mexico's 'Factory Girl' editorial celebrates Edie Sedgwick styles. The publication's latest cover story is an homage to the American [actress, model](https://www.trendhunter.com/trends/daisy-edgarjones) and Andy Warhol muse.

In the 60s, Edie made waves as a fashion it girl and is the inspiration behind this [mod-inspired editorial](https://www.trendhunter.com/trends/wildest-ones-yet). Short haired beauty Esther Heesch dons Edie Segwick styles in this fashion story and channels the iconic beauty while sporting a wardrobe of [designer staples](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit).

Esther is photographed by Xevi Muntane's ;ens and is outfitted by the editorial's stylist Elisa Nalin. The model dons streamlined and printed pieces from a number of labels that include Victoria Beckham, Dries van Noten and Pierre Hardy among other names. Though mod-inspired, her fashions are contemporary and relevant for today's consumer.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 80% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Mod-inspired Fashion:** Disruptive innovation opportunity: Create a line of contemporary mod-inspired fashion that pays homage to iconic figures like Edie Sedgwick.
- **Retro-inspired Editorials:** Disruptive innovation opportunity: Develop retro-inspired editorials that draw inspiration from influential fashion icons to appeal to nostalgic consumers.
- **Model as Muse:** Disruptive innovation opportunity: Collaborate with contemporary models to recreate the style and essence of iconic muses, providing a modern twist on nostalgic fashion.

### Sectors Adopting This

- **Fashion Design:** Disruptive innovation opportunity: Use modern technology and sustainable materials to create mod-inspired clothing lines that are both fashionable and environmentally friendly.
- **Fashion Photography:** Disruptive innovation opportunity: Utilize innovative techniques and technologies to capture the essence of iconic fashion eras, attracting a niche market seeking unique and nostalgic visuals.
- **Fashion Styling:** Disruptive innovation opportunity: Combine vintage and contemporary fashion pieces to curate stylings that pay homage to fashion icons while meeting the demands of today's consumers.

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