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# Fitness-Tracking Bananas
Dole Japan's Race-Monitoring Edible Wearable Stunt is Very Unusual

By Alyson Wyers | Published 2015-02-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/edible-wearable
References: [springwise](http://www.springwise.com/tokyo-bananas-edible-wearables/) & [dole.co.jp](http://www.dole.co.jp/wearablebanana/en/)

These high-tech bananas from Dole Japan are being described as the first edible wearable. Recently wearable tech has exploded, from [fitness-tracking smartwatches](https://www.trendhunter.com/trends/rogbid-fusion) to stylish tech-embedded jewelry and even phone-unlocking tattoos. This example takes an unusual turn by powering a banana with GPS capabilities and an LED display. Essentially, Tokyo is combining a high potassium fruit snack with the latest fitness technology.

Biodegradable organic LED tech enables the edible wearable to be attached to the wrists of two runners. The device, like [similarly equipped health monitors](https://www.trendhunter.com/trends/hydrosense-ai-sweat-sensor), can trak race times and heart rate, as well as offer encouraging messages via [Twitter](https://www.trendhunter.com/trends/rocktangle) spectators. The original gruit is replaced with a smaller banana while the skin has compact tech aspects sewn into it. At the end of the race, the runner gets to literally eat it.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 29% | Activity: 61% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Wearable Technology:** Opportunity for integrating technology into everyday objects for enhanced functionality and convenience.
- **Biodegradable Electronics:** Potential for developing eco-friendly electronic devices that can be safely disposed of without harm to the environment.
- **Social Media Integration:** Possibility of incorporating social media platforms into wearable tech for real-time communication and engagement.

### Who This Affects Most

- **Fitness and Sports:** Disruptive innovation opportunity for incorporating wearable tech into fitness and sports equipment to enhance training and performance.
- **Healthcare:** Potential to revolutionize health monitoring by integrating biodegradable electronic wearables into medical devices for improved patient care.
- **Food and Agriculture:** Opportunity for the development of edible wearables that combine technology and food, creating unique consumer experiences and marketing opportunities.

## Related on Trend Hunter

- [Gamified Fitness Wearables](https://www.trendhunter.com/trends/bandai-vital-hero.md)
- [Wearable Monitoring Technology](https://www.trendhunter.com/trends/tband.md)
- [User-Powered Health Trackers](https://www.trendhunter.com/trends/bheart.md)
- [Battery-Free Health Wearables](https://www.trendhunter.com/trends/uci.md)
- [Wearable Fitness Tracker Concepts](https://www.trendhunter.com/trends/allai-wearable1.md)
- [Plogging-Friendly Sports Bands](https://www.trendhunter.com/trends/eco-running.md)
- [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md)
- [Banana Brand Marathon Sponsorships](https://www.trendhunter.com/trends/official-banana.md)
- [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md)
